C.A.R. Chief Economist Leslie Appleton-Young to Kickoff "Gain the EDUTIZING Edge" in San Francisco on Aug. 4

LOS ANGELES--(Business Wire)--
Real Estate Business Services (REBS) in conjunction with the CALIFORNIA
ASSOCIATION OF REALTORS (C.A.R.) is pleased to announce that C.A.R. Chief
Economist Leslie Appleton-Young and a dynamic group of real estate experts will
share their knowledge with REALTORS at a special program "Gain the EDUTIZING
Edge: How to build your business by giving today's buyers and sellers what they
really value--local market insight!" The program will be held Aug. 4, the day
before Inman`s Real Estate Connect in San Francisco at the Palace Hotel.

"This is a great opportunity for California REALTORS to learn how to effectively
support and educate consumers," said C.A.R. President James Liptak. "The
EDUTIZING concept takes the real estate marketing relationship in a new
direction through a variety of different platforms. We`ve assembled a fantastic
group of national real estate experts, including our own Leslie Appleton-Young,
to share their ideas on this new method."

Additional confirmed speakers include: Matthew Borland, managing broker and
partner of Zephyr Realty in San Francisco; Chris Bartle, CEO of Green Key Real
Estate in San Francisco; Allan Dalton,president of Top 5 in Real Estate Network;
Matt Dollinger, performance coach of @properties in Chicago; Peter Krause,
cofounder of Terradatum Inc.; Sean O`Toole, CEO of ForeclosureRadar.com; Maria
Marchetti, REALTOR with Pacific Union/GMAC in San Francisco; Jeff Brooks, San
Francisco Real Estate blogger; and Errol Samuelson, president of Realtor.com.

The purpose of "Gain the EDUTIZING Edge" is to give REALTORS more effective ways
to connect with today`s home buyers and at the same time, emphasize the value of
their market expertise. Session topics include: Growing Your Business by
Positioning Yourself as an Expert in Your Local Marketplace, Telling Your Online
Story and Using Mobile to Position Yourself as an Expert. Attendees also can
stay for the networking cocktail reception immediately following the classes.

Members of C.A.R. get a special registration rate of $59 for the EDUTIZING
program only. A discounted $329 rate also is available for the entire Inman
Conference. For more information and to register for "Gaining the EDUTIZING
Edge" visit http://www.car.org/tools/330771/.

REBS is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS (C.A.R.) and is
the leading provider of real estate products and services to practitioners in
California.

Leading the way... in California real estate for more than 100 years, the
CALIFORNIA ASSOCIATION OF REALTORS (www.car.org) is one of the largest state
trade organizations in the United States, with nearly 155,000 members dedicated
to the advancement of professionalism in real estate. C.A.R. is headquartered in
Los Angeles.

CALIFORNIA ASSOCIATION OF REALTORS
Mark Giberson, 213-739-8304
markg@car.org

Copyright Business Wire 2009