Hertz and Nickelodeon Let Families Take the Show On-The-Road With the Travel Industry's...

Hertz and Nickelodeon Let Families Take the Show On-The-Road With the Travel
Industry's First Fully Portable, Pre-Loaded Media Player, Nick on the Go
Hertz to Offer Reservations for New Kid-Friendly, Nick-Branded Video
Entertainment Product on Wednesday, Dec. 5, with Rentals at Top U.S. Leisure
Destinations

PARK RIDGE, N.J. and NEW YORK, Dec. 5 /PRNewswire/ -- Nickelodeon, the
number-one entertainment brand for kids, and The Hertz Corporation, the
world's largest general use car rental brand, today announced a travel
industry first: the launch of Nick on the Go, a fully portable, pre-loaded,
touch-screen media player for vacationing families. The Nick-branded units are
now available exclusively from Hertz - at 21 top leisure travel airport
locations across the United States. A breakthrough in travel, the take-it-
anywhere units are designed for kids' hands and can be used while in the car,
at the pool on vacation, or wherever travel time takes them.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071205/NYW044 )
Players can be reserved on Hertz.com or by calling 1-800-654-3131
beginning today. Nick on the Go will be available at Hertz airport locations,
as of Saturday, Dec. 15, in Atlanta, Baltimore, Boston, Chicago (O'Hare),
Dallas/Fort Worth, Fort Lauderdale, Las Vegas, Los Angeles, Miami, Newark,
Oakland, Orange County, Orlando, Palm Beach, Philadelphia, Phoenix, San Diego,
San Francisco, San Jose, Seattle, and Tampa.
"Hertz is pleased to add more fun to the family travel experience by
offering our exciting new Nick on the Go media player, a first for the travel
industry," said Frank Camacho, Staff Vice President, Marketing for Hertz.
"It's the newest addition to our product line designed to make travel time
more enjoyable. Kids love having their favorite Nickelodeon shows available
to them even on vacation, and the Nick on the Go player makes that possible
wherever they go. Parents will appreciate the easy use, the hours of
entertainment, and the ability to take the player into a hotel or restaurant,
as well as using it in the car."
Nick on the Go is preloaded with more than 40-hours of top programming
from Nickelodeon and Nick Jr., including popular episodes from 'SpongeBob
SquarePants'; 'Drake & Josh'; 'Avatar: The Last Airbender'; 'El Tigre'; 'Danny
Phantom'; 'The Fairly OddParents'; 'Jimmy Neutron, Boy Genius'; 'All Grown
Up'; 'Catscratch'; 'Rugrats'; 'My Life as a Teenage Robot'; 'The X's';
'Unfabulous'; and 'Zoey 101.' Preschoolers can view 'Dora the Explorer';
'Blue's Clues'; 'Blue's Room'; and 'The Wonder Pets!'. Programming and content
will be regularly refreshed to meet the needs of frequent renters.
"This is another exciting first for Nickelodeon because our mission is to
be wherever kids are and it's great to be part of family vacations in such an
innovative way," said Leigh Anne Brodsky, President, Nickelodeon & Viacom
Consumer Products. "Travel is always more fun for kids when they bring their
buddies along, and characters like 'Dora the Explorer' and 'SpongeBob
SquarePants' are at the top of the list for kids of all ages. We're proud to
partner with Hertz and have consumers take Nick along for the ride on
thousands of vacations in the months ahead."
Nick on the Go uses easy-to-use touch-screen technology. The durable unit,
covered in Nickelodeon's iconic orange, can be used anywhere and kids can
adjust multiple functions with a quick touch. While in the car, there is a
mounting system for back-seat viewing. Outside the car, the system is easily
handheld and completely portable. Perfect for extended trips, the long-life
battery can be recharged with either a car or a/c charger, both of which are
provided in a convenient Nick-branded traveling case.
Following its initial launch, future units will roll out to 25 additional
Hertz markets by early 2008. Nickelodeon and Hertz also plan to add new
features to the units next year, including a range of Nickelodeon video games
and internet access to Nickelodeon's family of websites. In addition, health
and wellness public service announcements that are part of Nickelodeon's Let's
Just Play initiative to educate and inform kids about active, healthy and
balanced lifestyles, will also be included.
The consumer roll-out of Nick on the Go will be supported by banner ads on
Hertz.com, and in-location collateral. Hertz is also an advertiser on
Nickelodeon television and other Nickelodeon/MTVN Kids and Family Group
platforms.
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc.
(NYSE: HTZ), is the world's largest general use car rental brand, operating
from approximately 7,900 locations in 145 countries worldwide. Hertz is the
number one airport car rental brand in the U.S. and at 69 major airports in
Europe, operating both corporate and licensee locations in cities and airports
in North America, Europe, Latin America, Australia and New Zealand. In
addition, the Company has licensee locations in cities and airports in Africa,
Asia, and the Middle East. Product and service initiatives such as Hertz #1
Club Gold(R), NeverLost(R) customized, onboard navigation systems, SIRIUS
Satellite Radio, and unique cars and SUVs offered through the company's
Prestige, Fun and Green Collections, set Hertz apart from the competition.
Hertz also operates one of the world's largest equipment rental businesses,
Hertz Equipment Rental Corporation, offering a diverse line of equipment,
including tools and supplies, as well as new and used equipment for sale, to
customers ranging from major industrial companies to local contractors and
consumers through more than 360 branches in the United States, Canada, France
and Spain.
To make car rental reservations or for more information, customers can
call their travel agent, or call Hertz toll-free at 1-800-654-3131.
Information and reservations are also available on the web at www.hertz.com.
For information on Hertz Equipment Rental, visit the company on the web at
www.hertzequip.com.
Nickelodeon, in its 28th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films. Nickelodeon's U.S. television
network is seen in more than 96 million households and has been the number-
one-rated basic cable network for 13 consecutive years. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom Inc.
(NYSE: VIA, VIA.B).
Press Contacts:

Paula Rivera
The Hertz Corporation
201-307-2824
privera@hertz.com

Brian Major
MMG Mardiks
212-219-7560 ext. 6764
bmajor@mmgmardiks.com

Jonathan Finn
Nickelodeon
212-846-4082
jonathan.finn@nick.com

SOURCE Nickelodeon

Paula Rivera of The Hertz Corporation, +1-201-307-2824, privera@hertz.com;
Brian Major of MMG Mardiks, +1-212-219-7560 ext. 6764, bmajor@mmgmardiks.com;
Jonathan Finn of Nickelodeon, +1-212-846-4082, jonathan.finn@nick.com