Celsius, the Original Calorie-Burner, Launches All-New Website www.celsius.com

DELRAY BEACH, Fla.--(Business Wire)--
Celsius Holdings, Inc. (OTCBB:CSUH) announced today the launch of their newly
re-designed website: www.celsius.com. Designed by Foerstel, a strategic design
firm, their approach, given the existing brand standards, marketing message, and
background on Celsius, provided them with ample news-worthy and exciting
elements to incorporate. With the new website, the Celsius vision, energy and
science are brought to life. The goal was to make sure that the redesign
reflected the active Celsius community and highlighted the scientific attributes
of the Celsius product. The flash at the beginning of the web experience is
crucial in making a splash using existing brand elements.

According to Irina Lorenzi, Vice President of Innovation at Celsius, "This
redesign enlivens the Celsius brand online with a fresh, modern look and feel,
improved functionality to enhance the consumer experience and improved SEO. Our
intent is to engage Celsius fans by adding new features, such as the events
section where consumers can search for local Celsius samplings and the "Hotspot"
where Celsius fans know immediately `what`s happening, with Celsius."

Drinking Celsius helps to burn up to 100 calories or more per serving by
increasing metabolism and providing sustained energy. Celsius is vitamin
enriched and offers consumers healthy, everyday refreshment that has been
clinically shown to burn calories and raise metabolism.

Naturally refreshing Celsius contains no sugar, no preservatives, no high
fructose corn syrup, no aspartame, no artificial flavors, and contains very low
sodium. Celsius drinks are powered by a proprietary blend of ingredients,
MetaPlus, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium,
Chromium, and B Vitamins and Vitamin C. Scientifically shown to raise metabolism
over a three-hour period, consuming Celsius results in a sustained calorie burn
while keeping you energized.

Celsius is available in seven great tasting flavors: Sparking flavors Cola,
Orange, Wild Berry, Lemon-Lime and Ginger Ale and Green Teas Raspberry Acai and
Peach Mango. Celsius is also available in single-serving On the Go packets in
Raspberry.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius, the original, great
tasting calorie burner that is backed by science, through its wholly-owned
operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing
healthier, everyday refreshment through science and innovation. Information
about Celsius Holdings, Inc. is available at our website. More information about
Celsius, the original, great tasting calorie burner, is available at
http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature
(within the meaning of the Private Securities Litigation Reform Act of 1995)
and, accordingly, are subject to risks and uncertainties. The actual results may
differ materially from those described or contemplated. Certain of these risks
and uncertainties are discussed in the reports we filed with the SEC.

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Celsius Holdings, Inc.
Kim Morgan, 561-750-9800 x233
kmorgan@transmediagroup.com
or
Jan Norelid, 866-4-CELSIUS
jnorelid@celsius.com

Copyright Business Wire 2009