IONLife.com and Howcast.com Join Forces in Digital Content Partnership

Short Form Content from Both Companies to Be Shared Exclusively on Both Websites
Beginning Today, July 13

New Agreement Marks ION Life`s First Venture into Original Web-Exclusive Content

WEST PALM BEACH, Fla.--(Business Wire)--
ION Life, the country`s first television network dedicated to promoting active
lifestyles, personal growth and wellness, has joined forces with Howcast.com,
the best source for fun, free, and useful how-to videos and guides, to share
short form digital content in a new partnership. The announcement was made today
by Marc Zand, Senior Vice President, Business Affairs and Digital Networks, ION
Media Networks and Alex Ellerson, Senior Vice President of Business Development
& Legal Affairs, Howcast.com.

Under the terms of the agreement, beginning today, IONLife.com and Howcast.com
will share content based on the existing programming line-up that airs on the
ION Life television network and the "best of" Howcast`s originally produced
content. ION will stream its how-to-video "web shorts" under the ION Life brand
across Howcast.com and its partner sites.

Highlights from ION Life`s content includes active/empowered living "how to`s"
such as "Make a Tasty Meal with Leftovers" from "The Urban Peasant;" "Make a
Topiary" from "Living Better with Steve Spitz;" "Spruce up a Room" from "Design
U;" Quick Peach Dessert" from "Bringing it Home;" and "Propose in a Gorilla
Suit" from "Say Yes and Marry Me."

Content from Howcast`s extensive library will focus on ION Life`s core themes of
healthy/active living featuring "How to Meditate," "How to Eat to Prevent
Cancer," How to Plant a Vegetable Garden," and "How to Prevent Running
Injuries."

"ION Life and Howcast are extremely compatible content partners in the `how-to'
lifestyle program space, which makes this arrangement a natural distribution and
brand extension for both parties," said Zand. "Our goal is to continue to build
strategic relationships and extend the awareness of our digital 24/7 Network
further into the online communities who desire more entertaining content across
all our content categories."

"We're very excited to be launching a partnership with ION Life," added
Ellerson. "This partnership will have our how-to video content being made
available to the rapidly growing community on the ION Life web site, as well as
ION Life's specialty programming -- packaged for web distribution -- being added
to Howcast's expanding library of high-quality, produced and curated
instructional content."

About Howcast Media, Inc.

From How to Write a Resume to How to Jump-Start Your Car, Howcast can provide
the answer to any how-to question. Named a top web site of 2008 by both TIME and
PC Magazine, Howcast.com engages consumers to watch and share free, useful
how-to videos and guides produced in-house at Howcast Studios as well as by
innovative media partners, trusted brands and individual contributors. Howcast
Studios produces useful, engaging how-to videos while also enabling
up-and-coming filmmakers and students to gain experience and build real careers
by making professional video with guidance in the Howcast Emerging Filmmakers
Program.

To show consumers how-to videos wherever, whenever they need to learn how,
Howcast offers the best digital instructional experiences from Howcast.com to
Howcast for iPhone, while partnering with leading web sites as well as home and
mobile-video providers. Howcast also offers marketers innovative, relevant
"how-to" video advertising solutions.

About ION Life:

Launched in February 2007, ION Life is the country`s first multiple platform
network with programming dedicated to the celebration of positive living, which
will entertain, inform and inspire viewers to live up to their personal best.
ION Life features acclaimed content by leading providers, covering topics such
as fitness, diet & nutrition, pro-social and community engagement, travel &
adventure, design & décor, and all categories promoting personal growth and
achievement.

Parent company, ION Media Networks, Inc. owns and operates the nation's largest
broadcast television station group and ION Television, which reaches over 96
million U.S. television households via its nationwide broadcast television,
cable and satellite distribution systems, and features popular TV series and
movies from the award-winning libraries of RHI Entertainment, CBS Television,
NBC Universal, Sony Pictures Television, Twentieth Television and Warner Bros.,
among others. Using its digital multicasting capability, the Company has
launched several digital TV brands, including Qubo, a channel for children
focusing on literacy and values. It also has launched Open Mobile Ventures
Corporation (OMVION), a business unit focused on the research and development of
portable, mobile and out-of-home transmission technology using over-the-air
digital television spectrum. For more information, visit www.ionmedia.com.

ION Television
Amelie Tseng, 973-897-8868
amelie.tseng@verizon.net
or
Sayles & Winnikoff Communications
Alan Winnikoff, 212-725-5200 x111
alan@sayleswinnikoff.com
or
Carina Sayles, 212-725-5200 x210
carina@sayleswinnikoff.com

Copyright Business Wire 2009