WeCar(TM), Car Sharing by Enterprise Rent-A-Car(R), Launches in Downtown St. Louis

Enterprise's Environmentally Friendly Transportation Program
Provides Convenience, Helps Take Cars Off the Road
ST. LOUIS--(Business Wire)--
Enterprise Rent-A-Car today introduced WeCar, an environmentally
friendly car sharing program, to downtown St. Louis. Now, people who
live and work in St. Louis can rent vehicles by the hour; a fleet of
nine Toyota Prius hybrids will be parked at strategic locations and
available 24 hours a day, seven days a week.

Enterprise Rent-A-Car and the St. Louis Car Sharing Cooperative,
led by Citizens for Modern Transit, teamed up to launch the new
transportation option. The program is designed to reduce pollution,
ease traffic congestion, and make car rental convenient for downtown
dwellers and workers.

Enterprise has been offering hourly rentals in several cities,
such as Chicago, New York, and Washington, D.C. However, this is the
first time that cars are strategically placed in parking spaces around
the city; accessed electronically by participants; and booked online
and available 24 hours a day, seven days a week.

"This is a great opportunity and we are thrilled to be rolling out
this new program and technology right here in our hometown," said Tony
Moise, Vice President and General Manager of Enterprise Rent-A-Car in
St. Louis. "Through our work with our partners and local political
leaders, we know there is a demand for the WeCar program. We are
already in the neighborhoods, near our customers, and providing these
types of customized solutions is a natural extension of our business.
And, as part of our company's commitment to environmental
sustainability, these hybrids are the perfect vehicle for this
community-based program."

The St. Louis Car Sharing Cooperative includes the following
organizations: Citizens for Modern Transit; the Downtown St.
Louis Community Improvement District; Pyramid-Spinnaker, LLC;
LoftWorks; The Syndicate; and Lawrence Group 1, Inc.

The WeCar vehicles will be parked in designated spots near some of
the city's largest employers, close to busy residential areas, and
near public transportation and high-traffic areas. This is the first
car sharing program in St. Louis available to the general public. In
January, Enterprise rolled out WeCar at Washington University.

"We are excited to work with the WeCar program" said Larry
Williams, St. Louis City Treasurer. "As housing, retail and office
space continue to revitalize downtown, employers and residents have
looked for alternative options to reduce parking concerns and to
better utilize mass transit. Our collaboration with this program is
evidence of our support for creative solutions that address the need
for downtown parking."

Anyone who lives or works in the City of St. Louis can participate
in the WeCar program, including employers, employees, and residents.
Membership costs $35 per year, and sign-up begins today. Interested
participants can visit www.WeCar.com/stl to enroll. Cost is $10 per
hour.

"Enterprise's WeCar program will provide people who take transit
to work or live downtown the freedom of having an automobile without
the hassle and expense of driving and parking downtown," said Tom
Shrout, Executive Director of Citizens for Modern Transit. "For
example, downtown residents, employees who carpool, or those who use
mass transit can utilize the WeCar program for everything from
personal errands to family emergencies."

Shrout adds, the program is a great new option for the Guaranteed
Ride Home Program's 7,000 registered transit riders. With the recent
closure of Highway 40, commuters are looking for new solutions, and
car sharing provides another alternative to those who live downtown
and to those who need to traverse St. Louis throughout their work day.

Jim Cloar, President and CEO of the Downtown St. Louis
Partnership, added, "WeCar is a solution for many downtown employees,
urban residents, and others seeking to limit vehicle ownership, reduce
congestion, and address environmental concerns resulting from the use
of vehicles in densely populated areas. The all-hybrid car sharing
program is environmentally friendly, providing convenience,
flexibility, and cost savings to its members."

The WeCar program at Washington University is also an all-hybrid
program, comprised of four Prius hybrids, and two Ford Escape hybrids.
In addition, Enterprise has the world's largest fleet of
fuel-efficient vehicles, with nearly half averaging a highway fuel
efficiency rating of 28 mpg or better. Some 264,000 of the company's
vehicles have earned the U.S. EPA's Smartway certification mark - a
distinction the EPA grants to vehicles that emit relatively low levels
of both regulated pollutants and greenhouse gases such as CO2. For
more information about Enterprise's environmental platform, visit
www.keystogreen.com.

About Enterprise Rent-A-Car

Founded in 1957, Enterprise Rent-A-Car is headquartered in St.
Louis and serves customers in the United States, Canada, the U.K.,
Ireland, and Germany. Enterprise is North America's largest car rental
company in fleet size, number of locations, and annual revenue,
ranking No. 21 on the Forbes Top 500 Private Companies in America.
Enterprise has ranked highest in customer satisfaction among airport
rentals in eight out of the past nine years, according to J.D. Power
and Associates Rental Car Satisfaction Study(SM). For more about
Enterprise, visit www.enterprise.com.

Enterprise Rent-A-Car
Lisa Martini, 314-512-2352
Lisa.Martini@erac.com
or
Fleishman-Hillard
Dan Kimack, 314-982-0592
Dan.Kimack@fleishman.com

Copyright Business Wire 2008