Baesman Hires Ron Schuller to Provide Marketing/CRM Strategies for Retailers

COLUMBUS, OH, Jul 10 (MARKET WIRE) --
Baesman, the industry leader in in-store and database marketing programs
for the retail industry, has hired Ron Schuller as Director of Business &
Solutions Development.

Schuller joins Baesman's Strategic Solutions Group (SSG), the company's
retail marketing consulting group, which offers CRM strategy, data, and
creative services to complement the company's comprehensive direct mail,
print production, and fulfillment operations.

Schuller has spent more than 20 years as a senior leader working with such
companies as Real World Data, Frequency Marketing, General Nutrition
Centers, Limited Brands, and Bank One Corporation. Schuller is also a
graduate of The Ohio State University and the Fisher College of Business
MBA Program.

"Schuller's experience in the areas of marketing strategy development,
brand and business planning and global CRM initiatives will prove
extremely valuable to the team with the real winner being our retail
clients," said Jeff Sopko, vice president, general manager of SSG.

Baesman's Strategic Solutions Group helps retailers with direct marketing
strategy, including data acquisition, modeling services, segmentation and
testing strategies, creative services, program design, and campaign
analysis. When combined with Baesman's direct mail, print production, and
fulfillment operations, Baesman offers clients a single, integrated
multi-channel solution typically requiring the efforts of multiple
vendors, with the simplicity and accountability of one.

About Baesman:

Baesman is a direct marketing and print production company, specializing
in the design, creation, and delivery of complex, multi-channel marketing
programs through a single point of accountability. Founded in 1952,
Baesman has three locations, including production and warehousing
facilities in Hilliard, Ohio, and a marketing consulting agency located
in Columbus. To learn more about how Baesman helps clients build more
profitable consumer interactions, visit www.baesman.com.

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Contact:
Thom Brainard
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