Survey Shows Homeowners Willing to Invest More in ''Green'' Home Improvement Products...
Survey Shows Homeowners Willing to Invest More in ''Green'' Home Improvement Products Despite Down Economy
Quality Still Key In Making Purchasing Decisions
LIVINGSTON, N.J.--(Business Wire)--
Despite a weakening economy that's forced consumers to cut back on
spending, a new survey revealed that homeowners are still willing to
pay more for products that are "green" or energy efficient.
In a poll of over 700 homeowners sponsored by Plastpro, Inc., a
leading manufacturer of fiberglass home products, an overwhelming
majority - or 73 percent - said they would pay more for home
improvement products that they believe are better for the environment.
The omnibus survey also showed that women find the green message more
compelling than men, with 80 percent indicating they'd be willing to
spend more on environmentally friendly products compared to 66 percent
of men.
Additionally, 89 percent of those polled said they would be
willing to pay more for products that reduce heating and cooling
costs, while 9 out of 10 would buy quality products that last longer -
rather than less expensive materials that save upfront costs but have
a shorter life span - when considering replacement items like windows
or doors.
"Builders, remodelers and contractors who are trying to cut costs
by offering products that are only average in quality are choosing the
wrong path," said Franco An, President of Plastpro, Inc. "Indeed, the
survey shows that quality is still the defining characteristic for
home improvement products despite a decrease in real estate values and
a softening economy. Homeowners realize that long-term savings far
outweigh upfront costs."
The poll, which was administered by the Opinion Research
Corporation, also showed that when planning a home improvement project
involving professional help, 86 percent of homeowners felt it was
important that the people they hire be knowledgeable about
environmentally beneficial and energy efficient products.
"It's clear that consumers expect professionals to have a thorough
understanding of available materials that are green and energy
efficient," commented Mr. An. "Our job as manufacturers is to educate
about these products so contractors and remodelers can in turn
communicate effectively to the consumers who want access to them."
According to An, Plastpro continues to develop and manufacture
composite home products that are energy efficient and can help to
offset rising fuel prices. The company uses composite materials to
produce products that are stronger and have more durability than
traditional wood and steel products.
About Plastpro, Inc.
Since 1994, Plastpro, Inc., headquartered in Livingston, New
Jersey, has been a leading manufacturer of fiberglass entry doors in
the United States. Plastpro offers the best possible service and
reliability, and its customer-focused philosophy has brought a fresh,
new approach to the industry and resulted in the highest-quality
products on the market. For more information, call 1-800-779-0561 or
visit the company's Web site at www.plastproinc.com.
For Plastpro:
Stanton Crenshaw Communications
Jason Morley, 212-780-1900 x 570
JMorley@StantonCrenshaw.com
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