Mars North America Inks NASCAR Marketing Partnership With International Speedway...

Mars North America Inks NASCAR Marketing Partnership With International
Speedway Corporation (ISC)

New Partnership Features Designation and Promotional Rights At Select ISC
Facilities

HACKETTSTOWN, N.J., Feb. 11 /PRNewswire/ -- Today Mars North America announced
a new sponsorship agreement with International Speedway Corporation (ISC), one
of the world's leading promoters of motorsports-related activities. The
agreement provides official designations and promotional rights for a variety
of Mars brands at different ISC properties throughout the country during the
2009 NASCAR season.

Specific provisions of the contract include:

-- Official designation of M&M'S(R) as a "Promotional Partner
of Daytona International Speedway(R) and Homestead-Miami
Speedway(R)"
-- Official designation of PEDIGREE(R) Brand Food for Dogs as a
"Promotional Partner of Phoenix International Raceway(R)"
-- Promotional rights at DIRECTV SPEEDWEEKS(R) at DAYTONA and the
DAYTONA
500(R), Ford Championship Weekend at Homestead-Miami Speedway for
M&M'S and the Phoenix International Raceway fall race weekend
for Pedigree

"Obviously, ISC has an amazing portfolio of facilities and brands, which is
why we're honored to partner with them," said Suzanne Beaudoin, vice
president, Sponsorships and Sports Marketing, Mars North America. "At Mars, we
plan to leverage this exciting new partnership to showcase the significant
role our world class brands play in social occasions like race weekends, as
well as to generate additional awareness about two amazing fan promotions
we're implementing during the 2009 season."

This season, Mars plans to enhance existing programs to continue to build
relationships directly with NASCAR fans, regardless of who they root for. Two
of the programs that will be featured at ISC properties throughout the season
include:

-- Now in its second year, the M&M'S(R) THE MOST COLORFUL FAN(TM)
of NASCAR Contest will launch at the Daytona 500 and run for 24 weeks.

The contest allows fans to showcase their passion for the sport, as
well
as their favorite drivers and teams by uploading their colorful photos
to www.NASCAR.com/MostColorfulFan. Fans will also be able to vote on
their favorite photos, as well as share their own colorful photos with
their family and friends. The grand prize winner will receive a VIP
trip to Homestead-Miami Speedway for the Ford 400 NASCAR Sprint Cup
Series race in November.
-- For dog lovers, the PEDIGREE Brand will launch a new contest, THE
LUCKIEST DOG(TM) of NASCAR(R), beginning in late April. The winner of
this contest will have the opportunity to have a photo of their dog
featured on Kyle Busch's No. 18 Pedigree Toyota at the fall Phoenix
International Raceway race.

"We welcome Mars to our family of partners," said ISC vice president and chief
marketing officer, Daryl Wolfe. "They bring a level of enthusiasm and passion
for the sport and its fans that is the foundation for their very successful
promotions and at-track activations. This agreement further demonstrates the
significant value our properties and assets provide to companies looking to
reach fans and grow their brands. We look forward to the opportunity to
cultivate a long and productive relationship."

ISC is a leading promoter of motorsports activities, currently promoting more
than 100 racing events annually as well as numerous other motorsports-related
activities. The Company owns and/or operates 13 of the nation's major
motorsports entertainment facilities, including Daytona International Speedway
in Florida (home of the Daytona 500); Talladega Superspeedway(R) in Alabama;
Michigan International Speedway(R) located outside Detroit; Richmond
International Raceway(R) in Virginia; Auto Club Speedway of Southern
California(SM) near Los Angeles; Kansas Speedway(R) in Kansas City, Kansas;
Phoenix International Raceway; Chicagoland Speedway(R) and Route 66
Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway in Florida;
Martinsville Speedway(R) in Virginia; Darlington Raceway(R) in South Carolina;
and Watkins Glen International(R) in New York.

The Company also owns and operates MRN(R) Radio, the nation's largest
independent sport radio network; the DAYTONA 500 eXperience(R), the "Ultimate
Motorsports Attraction" in Daytona Beach, Fla., and official attraction of
NASCAR(R); and Americrown Service Corporation(SM) , a subsidiary that provides
catering services, food and beverage concessions, and produces and markets
motorsports-related merchandise. In addition, ISC has an indirect 50 percent
interest in Motorsports Authentics(R), which markets and distributes
motorsports-related merchandise licensed by certain competitors in NASCAR
racing. For more information, visit the Company's Web site at
www.iscmotorsports.com.

For more information about Mars' relationship with ISC visit
www.mms.com/us/racing.

About Mars North America:
Mars North America is the United States food, snack and pet care operations of
Mars, Incorporated, one of the world's leading food manufacturers. With more
than $7 billion in annual sales in the U.S., the combined food, snack and pet
care segments are a symbol of excellence for quality brands. Headquartered in
Mt Olive, New Jersey, Mars North America employs more than 15,000 associates
in the United States, with 72 facilities nationwide. The company owns some of
the world's favorite brands, including M&M'S(R) Brand, SNICKERS(R) Brand ,
UNCLE BEN'S(R) Brand, COMBOS(R) Brand, PEDIGREE(R) Brand Food for Dogs, and
WHISKAS(R) Brand Food for Cats. Please visit mars.com.

(R)/(TM)Trademarks (C) Mars, Incorporated 2008. The NASCAR(R) trademark is
used with permission.

SOURCE Mars North America

Ryan Bowling of Mars North America, +1-908-850-2396, mobile, +1-908-914-1702,
ryan.bowling@effem.com; or Russ Dyer of Weber Shandwick, +1-312-988-2384,
rdyer@webershandwick.com