BevNET.com Announces the Beverage Industry's Best New Products of 2007

New Product Awards All About Function
CAMBRIDGE, Mass.--(Business Wire)--And the awards go to Urban Detox, House Call, Youth Trip and
Brainiac.

Who are they? Members of a hip-hop collective, picking up a
Grammy? Nope.

They're part of a new line of beverages put out by Function
Drinks, a company that today was named the overall winner of the 'Best
New Product of 2007' award by the beverage industry trade publisher
BevNET.com. The company also won for Best New Functional Beverage,
capitalizing on a group of innovative ingredients that Function
Drinks' makers say will provide hangover relief, protection from
disease, athletic recovery, and energy.

This year's winners covered 12 different categories and were
chosen from a field of more than 100 entries. With more than 430 new
beverage products identified and catalogued by BevNET.com last year,
the products receiving Best of 2007 designation emerged from a broad
pool of competitors as superlative in terms of innovation, taste,
execution, and packaging. The competition was sponsored by WILD
Flavors, Inc.

Brand new companies and well-established giants were both
represented in the winner's circle. The winner of the Best Packaging
Innovation award, NOS, is owned by the Coca-Cola Co. and Mark Hall,
the president of energy drink giant Monster, was named Beverage
Executive of the Year. But freshman efforts like the kids' bottled
water, bot (Best Children's Product), and fast-growing Yerba Mate tea
company, Bombilla & Gourd (Best Non-Carbonated Product), also produced
award-winning drinks.

"This year's entries demonstrated a breadth and depth that went
far beyond any of the previous years," said BevNET CEO John Craven.
"It's exciting to see how many companies are eager to receive
recognition for their hard work, and gratifying that they look to us
as the avenue for conferring that recognition."

The complete list of entries follows:

Best New Product of 2007 - Function Drinks

Best Carbonated Beverage - Bionade

Best Non-Carbonated Beverage - Bombilla & Gourd Yerba Mate Tea

Best Energy Drink - Steaz Energy and Syzmo (Tie)

Best Children's Product - bot beverages

Best Enhanced Water - O Water Infused

Best Packaging Innovation - NOS 22 oz. bottle

Best Functional Beverage - Function Drinks

Best Water - Icelandic Glacial Natural Spring Water

Best Packaging Design - 420 Water

Best Marketing Campaign - Fred Water

Beverage Executive of the Year - Mark Hall, Monster Energy

For more information, including judges' notes and photos of all
the entries, please visit BevNET.com at
www.bevnet.com/bestof2007

About BevNET.com:

BevNET.com, Inc. provides beverage professionals and consumers
with the most comprehensive, up-to-date news and information in the
beverage industry through several vehicles. Its online publication,
BevNET.com, maintains an independent, unbiased database of reviews and
content designed to offer extensive and timely coverage of new
products, industry news, and events. Through the use of its BevBoard
message forum, BevNET also offers another industry first: an ongoing,
real-time forum where beverage industry professionals communicate.

BevNET (http://www.bevnet.com) is one of the most recognized and
accepted authorities in the soft drink industry. Major media outlets,
including USA Today and The New York Times, frequently look to BevNET
for expert opinions on industry trends. BevNET has earned its stellar
reputation by providing honest, independent, and comprehensive
coverage of all newsworthy soft drink products and events.

Note: The winning beverages will be chosen based purely on their
merits, irrespective to their relationship to BevNET or to the event
sponsor.

About WILD Flavors, Inc.:

WILD Flavors, Inc. provides concept ideation through product
development to ensure their customers' beverages have the competitive
edge to move quickly into the marketplace and obtain success. Their
turn-key approach to each project, along with flavor/color/health and
wellness systems and solutions, and total business support from all
departments, allows WILD to partner with customers to provide the
winning products they require and request. For more information about
WILD, visit www.wildflavors.com.

BevNET.com, Inc.
John Craven, 617-715-9675
President
jcraven@bevnet.com

Copyright Business Wire 2008