Non-Profits Are Free to Grow With Free Email From VerticalResponse, Inc.

SAN FRANCISCO, CA, Apr 23 (MARKET WIRE) --
VerticalResponse, Inc., the leading provider of on-demand email marketing and
direct mail solutions, today introduces VerticalResponse for Non-Profits,
designed to help
small Non-Profit organizations effectively use email marketing to communicate
with
their donors and newsletter subscribers. Non-Profit organizations can apply
for the program on the VerticalResponse website (www.verticalresponse.com) and,
onceapproved, will receive full VerticalResponse product functionality. Accepted
applicants
will receive 10,000 free email credits on a recurring monthly basis. Those
organizations wishing to send more than 10,000 emails per month can purchase
credits at a 15% discount.

"VerticalResponse is committed to fostering community engagement and growth,
and non-profits are essential to the well-being of our communities," says
Janine Popick, CEO of VerticalResponse. "We have always supported a number of
non-profits as a company, and are happy to give Non-Profit organizations the
resources they need to reach out to people who want to hear from them -- and
to help their organizations grow and the needs of their causes be met!"

VerticalResponse for Non-Profits will replace VerticalResponse's previous
Non-Profit program, whose members will automatically receive the benefits of the
new program. All discounted email credits can be purchased on the same
pay-as-you-go model that differentiates VerticalResponse from its competitors.

"VerticalResponse's email management programs are perfect for non-profits --
designed
to enable great communication with members and supporters, and to provide
valuable feedback that highlights what's of interest to readers. In addition,
VerticalResponse provides terrific customer service. It's great to have
products that volunteers can use, with the impact and tracking of big
business solutions," says Leslie Pritchett of Black Rock Arts Foundation, a
Non-Profit Organization dedicated to supporting and promoting community-based
interactive art. "Working with VerticalResponse for the past three years has
measurably
increased our reach to people who care about what we do and has helped us to
build community around it. VerticalResponse for Non-Profits makes email
marketing completely accessible to us and to our peers."

Non-Profits will have access to all of the products and services that are
helping establish VerticalResponse as a one-stop marketing resource. From the
Customer Service team taking customer requests through online and phone
support, to the engineering and product teams who develop new offerings, the
entire
VerticalResponse team works constantly to upgrade and improve.

The past year has led to the development of several product upgrades that
will
benefit Non-Profits, including:

-- Integration with Jupiter Images, which provides VerticalResponse
customers with quality
stock images to easily and affordably enhance the design of email newsletters

-- List Segmentation, which allows users to divide lists based on any
information they collect as well as campaign response data, helping achieve
higher
response rates

-- Google Analytics Integration, Click-to-Conversion Tracking and an ROI
Calculator to better
measure campaign success

-- The Email Canvas and Media Library, which provides a WYSIWYG Editor and
several pre-built layouts and 25 MB of free hosting for images respectively

-- Interactive Marketing Calendar (IMC), to break down the tasks to be
accomplished prior to an email campaign launch date, keeping business owners on
task and helps them capitalize on opportunities presented by holidays and
other key dates

About VerticalResponse

VerticalResponse, Inc. (http://www.verticalresponse.com) is a leading
provider of
self-service email marketing and direct mail services empowering small
businesses
and non profit organizations to create, manage and analyze their own direct
marketing campaigns. VerticalResponse's flagship product, which allows customers
to deliver
sophisticated yet easily deployed email campaigns, is the most intuitive and
affordableWeb-based direct marketing solution available. VerticalResponse is
headquartered in San Francisco, California. For additional information, please
visit
www.verticalresponse.com.

Media Contact:
Martha Shaughnessy
Atomic Public Relations
415.402.0230
martha@atomicpr.com
http://www.verticalresponse.com

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