dazzlesmile(TM) and Optimal Health Science(R) Issue Cease and Desist -Trademark Infringement and False Advertising Alleged

dazzlesmile(TM) and Optimal Health Science(R) Issue Cease and Desist
-Trademark Infringement and False Advertising Alleged

SALT LAKE CITY, Oct. 20 /PRNewswire/ --dazzlesmile, llc and Optimal Health
Science, LLC collectively referred to here as "dazzlesmile(TM)"
(www.dazzlesmile.com), who own the trademarks "dazzlesmile(TM)" and "Optimal
Health Science®" - have issued a Trademark Infringement Cease and Desist to
Farend Services Limited, DBA DazzleSmile Pro and Epic Advertising AKA
Azoogle.com, Inc.

dazzlesmile(TM) has been marketed in the US since 2004 as a consumer teeth
whitening system consisting of proprietary and patent-licensed mints,
toothpaste and mouth wash. dazzlesmile(TM) products consist, in part, of FDA
regulated over-the-counter (OTC) ingredients and must be manufactured in an
FDA approved facility. Consumer sales of dazzlesmile(TM) must contain FDA and
Federal Trade Commission (FTC) prescribed package labeling.

Farend Services and Epic Advertising, in concert with other parties, are
alleged to be advertising "DazzleSmile Pro" www.dazzlesmilepro.com and other
teeth whitening products under assorted names, that infringe the trademark
"dazzlesmile(TM)" by using deceptively similar websites, URL's and landing
pages, and by embedding the keyword "dazzlesmile" with Internet search engine
providers, including Google, MSN, Bing and Yahoo! The only official,
authorized and advertised website for dazzlesmile(TM) products is
www.dazzlesmile.com - all others that appear to be deceptively similar are
alleged to be counterfeits and infringe the dazzlesmile(TM) trademark.

dazzlesmile(TM) has received thousands of consumer complaint calls and emails
about Farend Services and www.dazzlesmilepro.com. The legitimate
dazzlesmile(TM) has wrongfully been the subject of Better Business Bureau
inquires, and has been contacted by the consumer protection division and state
attorneys general of Utah, Delaware, Vermont and Oklahoma about the
deceptively similar and false advertising of www.dazzlesmilepro.com.
Consumers should be extremely wary about purchasing teeth whitening products
through www.dazzlesmilepro.com or Farend Services Limited, as they are
allegedly not packaged or labeled in compliance with FDA or FTC regulations.

dazzlesmile(TM) was originally formulated by a cosmetic dentist and
maxillofacial surgeon. In addition to the dazzlesmile(TM) trademark, the
product is protected by US patents.

Google, MSN, Bing and Yahoo! have also received the dazzlesmile(TM) Cease and
Desist.

SOURCE dazzlesmile, llc; Optimal Health Science, LLC

Roger LeFevre, +1-212-929-1768, Roger.LeFevre@targetinteract.com