Unlimited Priorities Brokers Sale of AARP's AgeLine Database to EBSCO Publishing

CAPE CORAL, Fla., July 10 /PRNewswire/ -- Unlimited Priorities Corporation, a
company specializing in support for organizations within the information
industry, has announced the sale of AgeLine, an online bibliographic database
produced by AARP and focused on the subject of aging and middle-aged and older
adults, to EBSCO Publishing.

Unlimited Priorities initiated the transaction, helped manage the process,
assisted in the negotiations and acted as the exclusive strategic and
financial advisor to AARP.

Jody Holtzman, AARP Senior Vice President Knowledge Management, reviewed the
sale: "AgeLine is the largest database on aging, and is widely used both
domestically and internationally. When AARP decided to sell AgeLine, it was
essential to find a home that would continue to provide access to the
geriatric community, and who would make the investment necessary to take it to
the next level. We selected Unlimited Priorities to help us accomplish this
based on their decades of experience in the information publishing space
allowing them to identify potential buyers and solicit bids in a fast and
seamless manner. After conducting several discussions, Unlimited Priorities
presented us with a short list from which we finally selected EBSCO
Publishing. Our discussions with EBSCO disclosed that they would invest
further in the database and make use of the company's larger infrastructure to
support it. Confirmation of these positive attributes led to the final
decision."

Unlimited Priorities president Iris L. Hanney responded, "The larger business
brokers aren't as interested in working with small and medium-size companies,
but this has always been our area of specialization. We prefer working with
the smaller transactions as they tend to be more entrepreneurial and flexible
in the art of negotiating. As the percentage of people over 60 continues to
grow so does their need for meaningful and pertinent information relating to
their changing lives. EBSCO's acquisition of AgeLine means that this
important resource will be available in libraries serving every segment of
this expanding group. We are very proud to have played a key role in finding
AgeLine a new home."

About AARP AgeLine

Produced by AARP, the AgeLine database addresses the social, psychological,
economic, policy, and health care aspects of aging. It provides summaries of
journal articles, books and chapters, research reports, dissertations, gray
literature and educational videos from many publishers and organizations,
including AARP. Links to full text or ordering options are included wherever
possible. AgeLine can be searched by subject, author, title, journal name,
year, etc., or browsed via ready-made searches on high-interest topics using
AgeLine's Searches to Go.

About EBSCO Publishing

EBSCO Publishing is the world's premier database aggregator, offering a suite
of nearly 300 full-text and secondary research databases. Through a library of
tens of thousands of full-text journals, magazines, books, monographs, reports
and various other publication types from renowned publishers, EBSCO serves the
content needs of all researchers (Academic, Medical, K-12, Public Library,
Corporate, Government, etc.). The company's product lines include proprietary
databases such as Academic Search(TM), Business Source(R), CINAHL(R),
DynaMed(TM), Literary Reference Center(TM), MasterFILE(TM), NoveList(R),
SocINDEX(TM) and SPORTDiscus(TM) as well as dozens of leading licensed
databases such as ATLA Religion Database(TM), EconLit, INSPEC(R), MEDLINE(R),
MLA International Bibliography, The Philosopher's Index(TM), PsycARTICLES(R)
and PsycINFO(R). Databases are powered by EBSCOhost(R), the most-used for-fee
electronic resource in libraries around the world. For more information, visit
the EBSCO Publishing Web site at: www.ebscohost.com, or contact:
information@ebscohost.com.

EBSCO Publishing is a division of EBSCO Industries Inc., one of the largest
privately held companies in the United States.

About Unlimited Priorities Corporation

Unlimited Priorities is attuned to the management requirements of companies in
the information industry. We provide executive level support services by
utilizing a highly skilled group of professionals with abundant experience in
sales, marketing, finance, operations, production, IT, content licensing and
training. Unlimited Priorities believes that sales and marketing
effectiveness combined with operational excellence are the keys to successful
market penetration and growth. By coordinating our talents with your team's
knowledge and experience, we can help you build your business and attain your
goals in an efficient and cost effective manner.

Media Contact:

Iris L. Hanney, 239-549-2384
Unlimited Priorities Corporation
iris.hanney@unlimitedpriorities.com
www.unlimitedpriorities.com

SOURCE Unlimited Priorities Corporation

Iris L. Hanney of Unlimited Priorities Corporation, +1-239-549-2384,
iris.hanney@unlimitedpriorities.com