Adaptive Marketing LLC Chooses Tidal Enterprise Scheduler to Increase Business Intelligence Dependability

PALO ALTO, CA, Apr 07 (MARKET WIRE) --
Tidal Software, a leading provider of application scheduling and
performance management software, today announced that Adaptive Marketing LLC, a
leader in membership programs, is deploying Tidal Enterprise Job Scheduler to
assure the reliability of its Business Intelligence (BI) data and to deliver
that
data on time to its marketing and finance organizations.

Clients use Adaptive Marketing's membership programs to offer savings to
consumers at popular retailers, restaurants, movie theatre, and theme parks. In
order to help clients build market presence, Adaptive Marketing's business users
need
trustworthy data at their fingertips so they can deliver time-sensitive
online and offline program tools to clients. Also, the BI system plays a vital
role in managing Adaptive Marketing's financials.

"We began evaluating Tidal's job scheduler because we wanted a more
efficient
way to ensure that our BI system would provide accurate data, on time, to
our business users," said Mark Von Beeden, senior director, database
architecture,
at Adaptive Marketing. "We also had poor visibility into when analysis systems
would
be available with the most recent data."

"Tidal's job scheduler was the clear choice for us because it has the
idealframework for an enterprise environment," said Von Beeden. "It supports
diverse
systems, including Windows, and Linux, and gives us a single point of control
with a single view for our entire enterprise schedule. We can precisely
control job sequences to generate fewer errors, and when there is a problem,
the system can notify us immediately with details. These features will help us
greatly improve our BI performance."

Von Beeden and his team also cite Tidal's rich feature set, ease of
deployment, and ease of use, as reasons for selecting Tidal. Key capabilities
included the product's Enterprise Adaptors to Microsoft SQL Server and
Veritas NetBackup. Ability to control operations on SQL Server enables complete
end-to-end automation of the scheduled ETL processes. The adapter to Veritas
NetBackup ensures coordination of the ETL and backup processes ensuring data
processing and backup jobs don't conflict, but more importantly scheduling
check points to backup the data set after significant processing work completes.

Von Beeden continued, "Job scheduling is a core IT technology that I think
many
shops don't leverage enough today. Many IT people started their career in a
small shop or department where they may have only needed to run less than 20
jobs a day and either didn't see the need or didn't have the exposure to this
technology. But as the demands on IT grow, a job scheduler like Tidal's can do
very
sophisticated things, providing complex automation without requiring anyone to
write
code or scripts or resort to complex manual processes that don't solve the
problems. Many on our team are excited by the future possibilities when we
extend the use of Tidal to other systems."

"As more businesses find more ways to leverage Business Intelligence in
their daily operations, deploying a single enterprise scheduling solution to
manage the overall ETL process will be as important for managing their ETL
costs as it is for managing the quality and timeliness of the information
delivered," said Wayne Greene, senior director of product management for Tidal
Enterprise Scheduler. "And as Adaptive Marketing is finding, leveraging an
advanced, enterprise job scheduler in this area can be a great stepping stone
to even greater automation throughout IT Operations, providing better, more
cost effective service to the business."

About Adaptive Marketing LLC

Adaptive Marketing LLC is a leading provider of membership discount
programs.
Headquartered in Norwalk, Conn., Adaptive Marketing is a category leader in
membership programs, bringing value direct to consumers through an array of
benefits in healthcare, discounts, security, personal property and personals.
Visit www.AdaptiveMarketing.com to find out more information about Adaptive
Marketing
LLC.

About Tidal Software

Tidal Software is a leading provider of application scheduling and
performance management software that radically simplifies IT operations by
automating and integrating performance and process management. Tidal's solution
puts IT operations management into the business process using new levels of
automation, visibility, and control over systems. Tidal makes applications such
as SAP(R), PeopleSoft(R), and Oracle E-business Suite(TM) more efficient,
reliable,
and secure to return greater business value. Tidal also gives IT deep visibility
into and precise control over new SOA-based composite solutions consisting of
packaged applications and custom components in Microsoft .NET and Java.
General Mills, HP, ING Direct, Microsoft, and T-Mobile are among the Tidal
customers who use Tidal to reduce operational costs by running IT at higher
efficiency rates and containing overall data center footprints. Privately
held, Tidal is venture-backed by Kleiner Perkins Caufield & Byers, Novus
Ventures,Panorama Capital, and VantagePoint Venture Partners. For more
information, contact
Tidal Software at (650) 475-4600 or visit www.tidalsoftware.com.

Tidal Software Logo, Tidal Enterprise Scheduler, Tidal Horizon, Tidal
Intersperse, and Expert-in-a-Box are trademarks of Tidal Software, Inc.
Allother trademarks are those of their respective owners.

For more information contact:
Will Matlack
650.475.4645
pr@tidalsoftware.com
Web site: http://www.tidalsoftware.com

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