Rental Display from E&E Exhibit Solutions Wins Design Award for Client Hemsley Fraser

The Custom Exhibit Designed by E&E Won Best Island Booth at the American Society
for Training & Development`s 2009 Conference & Expo
TEMPE, Ariz.--(Business Wire)--
Hemsley Fraser`s new trade show exhibit brought plenty of words to visitors`
minds when it debuted May 31 at the American Society for Training &
Development`s 2009 Conference - like "intriguing," "interactive" and "just plain
fun" to name a few.

But chances are "rental" wasn`t one of them.

That`s because the ASTD exhibit - a 30x30 island display designed around Hemsley
Fraser`s "Espresso" corporate training program - didn`t look like a typical
rental exhibit. Instead, it featured a custom "WorldCafé" scene, complete with
"baristas" who provided visitors with espresso drinks and an overview to the
company`s worldwide offerings in the learning and development space.

Despite its conceptual, highly customized design, the exhibit wasn`t a major
expenditure for Hemsley Fraser; it came from Arizona-based E&E Exhibit
Solutions` extensive trade show rental depot, where clients can choose from
thousands of components to create a nearly endless number of custom looks and
functions.

"This design award proves that today`s rentals are more than simple pop-up
booths or tabletop displays," said Daniel Chaddock, president of E&E Exhibit
Solutions. "With our custom rental exhibit program, we can now create unique
displays using premier materials for our clients, without the capital expense of
purchasing the exhibit."

In a year where many marketing budgets have been cut and some companies are
skipping annual shows to save costs, Hemsley Fraser is one of many clients
taking advantage of E&E`s enhanced rental options, Chaddock also noted.

"Clients are coming to us looking for unique, high-profile designs, but they`re
also looking hard at costs and ways to save. Given that trade show exhibits are
becoming more and more flexible, with many configurable and customizable options
now on the market, rentals simply make sense for these clients," he said.
"Combined with high-quality, quick-turnaround trade show graphics designed and
printed in-house, our rental program allows us to design exceptional exhibits
while simultaneously providing more affordable options for our clients."

For Hemsley Fraser, a global company providing corporations and other
organizations with custom training and learning services, the design award at
ASTD was just the beginning of its booth`s success.

Hemsley Fraser identified several hundred leads at the event and attributes its
increased visibility to the booth design. "Our exhibit was extremely
eye-catching and could be seen from anywhere on the trade show floor. The unique
16` wall and overhead banners created a real sense of being in a place - the
WorldCafé. It was a definite draw for attendees," said Todd Turner, senior VP
for the Americas at Hemsley Fraser. "The booth surpassed our expectations and
made a real statement to the market that Hemsley Fraser is a serious player in
the global learning and development space."

About E&E Exhibit Solutions

Founded in 1995, E&E Exhibit Solutions is a trade show display company that
provides complete solutions for exhibits, events and environments. Serving more
than 1,200 clients in 45 states and 14 countries, the company is composed of
professionals, consultants and experts in everything trade show, including
custom trade show exhibits, rental exhibits, trade show display graphics and
more. For more information, visit www.exhibitsusa.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6006721&lang=en

E&E Exhibit Solutions, Tempe
Danielle Schanke, 480-966-9873
Danielle@exhibitsusa.com

Copyright Business Wire 2009