Update: Fifth Third Bank Selects Eloqua to Automate and Manage Its Correspondent Banking Marketing Programs

VIENNA, VA, Jul 14 (MARKET WIRE) --
Eloqua, the category-defining marketing automation leader and provider of
best practices expertise for marketers worldwide, today announced that
Fifth Third Bank has selected Eloqua for the automation and management of
marketing programs for its Correspondent Banking group. Thanks to Eloqua's
SmartStart accelerated launch offering, Fifth Third was able to easily
integrate multiple operational data stores and fully implement its Eloqua
marketing automation solution.

"With Eloqua, we are able to take advantage of a robust marketing
automation tool that enables us to stay connected with our valued
customers and prospects," said Terry Lyons, vice president, Fifth Third
Bank's Correspondent Banking Services. "Eloqua is able to deliver
valuable insight on our client base's digital body language, providing us
with additional ways to help drive revenue even in a challenging economy."

"Fifth Third's use of Eloqua for its Correspondent Banking group is a
great example of just how fast and easy it is for customers to benefit
from Eloqua," said Joe Payne, CEO of Eloqua. "We enabled Fifth Third to
automate what had been a very difficult business challenge -- the
effective marketing to more than 1,390 clients."

Eloqua's marketing automation platform, the Eloqua Conversion Suite, is
available in Lite, Express, Team and Enterprise versions, to meet the
needs of a wide range of businesses, from small companies to global
enterprises. Eloqua Conversion suite automates, executes, and measures
key marketing and lead management processes along every step of the sales
funnel -- from lead generation to close. With a variety of implementation
packages including its new SmartStart launch, Eloqua offers the fastest
time-to-value for its clients.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company had $119 billion in assets,
operates 16 affiliates with 1,318 full-service Banking Centers, including
99 Bank Mart(R) locations open seven days a week inside select grocery
stores and 2,354 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois,
Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and
North Carolina. Fifth Third operates four main businesses: Commercial
Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth
Third also has a 49% interest in Fifth Third Processing Solutions, LLC.
Fifth Third is among the largest money managers in the Midwest and, as of
March 31, 2009, had $166 billion in assets under care, of which it managed
$23 billion for individuals, corporations and not-for-profit
organizations. Investor information and press releases can be viewed at
www.53.com. Fifth Third's common stock is traded on the NASDAQ(R)
National Global Select Market under the symbol "FITB." Member FDIC.

About Eloqua

Eloqua is the category-defining marketing automation leader and provider
of best practices expertise for marketers around the world. The company's
mission is to make its customers the best marketers on earth. Thousands of
customers from leading companies such as American Express, Aon, Apple,
Cognos, Dow Jones, Fidelity, Seagate and Sybase rely on the power of
Eloqua to execute, automate and measure programs that generate revenue.
Eloqua helps companies read and decode their buyers' Digital Body
Language(TM), thereby improving the quality and quantity of sales leads,
increasing marketing effectiveness, and accelerating the selling process.
Eloqua is headquartered in Vienna, Virginia, with offices in Toronto,
London, Singapore and throughout North America. For more information,
please call 866-327-8764 or email demand@eloqua.com.

Media Contact:
Jocelyn Johnson
Gravitas Communications
http://www.gravitas-pr.com
212-924-9500
jjohnson@gravitas-pr.com

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