WebTrends Bolsters Leadership with Key Management Team Additions

PORTLAND, Ore.--(Business Wire)--Today, WebTrends Inc., a leading provider of Web analytics and
online marketing solutions, announced four additions to its senior
management team: Kathleen Brush, Chief Marketing Officer; Bruce Kenny,
Vice President of Engineering; Kory Kimball, Vice President of Client
Services; and Alex Yoder, Managing Director of North American Sales.
The combined experience and expertise of these new leaders will renew
innovation and focus the company on customer success during a key
period of growth.

"WebTrends is celebrating a dynamic moment in its history," said
Bruce Coleman, CEO, WebTrends. "We have an inspired team, the most
robust solutions available and the readiness to meet the challenges
presented in an exploding growth industry. Now, with the right
guidance over product development, client relationships and marketing
strategy, WebTrends is ready to lead the conversation about what
online customer engagement can do for businesses."

WebTrends sets the standard for software and on-demand solutions
that empower marketing and IT pros to measure and manage online
customer interactions. Individualized, behavior-based data provides
deep visitor intelligence to pinpoint the effectiveness of paid search
marketing and optimization, online advertising, email marketing,
behavioral targeting, CRM and other key online and offline marketing
activities. Returning and new members of WebTrends' management team
will combine historical perspective and new approaches to continue
delivering next-generation Enterprise Marketing Software (EMS)
analytics solutions.

-- Recently-appointed Chief Marketing Officer Kathleen Brush will
apply extensive business and marketing expertise to guide
product strategy for WebTrends, and to ensure the advantages
of its platform are clearly articulated in the marketplace.
She has served as CEO of RogueWave Software, and held senior
marketing management positions for WatchGuard Technologies,
Stamps.com, Websense and Computer Network Technologies. A
former professor of international business and marketing, and
published author, Brush holds a Ph.D. in Management and
International Studies.

-- Bruce Kenny will return to his role as Vice President of
Engineering for WebTrends after serving as Vice President of
Engineering and Hosted Services for Infopia, Inc. Kenny, a
global technology and software development expert, will apply
his knowledge to continue deepening the functionality and
integration capabilities of the WebTrends platform and ensure
ease-of-use for WebTrends customers. Previous experience also
includes serving as Senior Vice President, Products, for
Pivotal Corporation, and General Manager and Vice President at
Simba, the pioneer in standards-based data connectivity.

-- Kory Kimball will rejoin WebTrends to oversee its global
training, technical support and customer service programs as
the Vice President of Client Services. Kimball has more than a
decade of experience consulting with firms such as Arthur
Andersen and Deloitte & Touche. He has provided strategic
business and technology consulting to management teams at
Fortune 500 companies across a wide range of vertical
industries, including retail, manufacturing,
telecommunications and technology. He holds a BA in business
administration from the University of Washington.

-- Another returning member of the WebTrends team, Alex Yoder
will assume the role of Managing Director of North American
Sales. Reporting directly to CEO Coleman, Yoder will oversee
the North American sales team, directing the company's efforts
to deliver leading online marketing solutions and services to
its customers. Yoder was previously Vice President of Sales
for Touch Clarity, a behavioral targeting company recently
acquired by WebTrends competitor Omniture. He has a BA in
English Literature from Whitman College.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to
optimize marketing campaigns and customer engagement. WebTrends
Marketing Lab delivers the industry's most recognized analytics, SEM,
and visitor intelligence solutions to enable companies to understand
their customers, drive customer engagement, and enhance marketing and
brand awareness. Thousands of leading global organizations, including
General Mills, HSBC, Microsoft, Reuters and Ticketmaster, have chosen
WebTrends solutions and proven client services expertise to optimize
their marketing initiatives. For more information, visit
www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the
United States and other countries. All other trademarks and registered
trademarks are the properties of their respective owners.

For WebTrends Inc.
Karamy Muessig, 503-750-9041
karamy@xposureunlimited.com

Copyright Business Wire 2008