Shoebuy.com Leverages its Successful E-Commerce Platform with Launch of FloraFlora.com

Shoebuy.com Leverages its Successful E-Commerce Platform with Launch of
FloraFlora.com
New flower supersite weeds out hidden costs and delivery fees offering free
delivery of the freshest floral arrangements and gifts direct from the farm to
the consumer's door

BOSTON, Nov. 5 /PRNewswire/ -- Shoebuy.com (www.shoebuy.com), one of the
largest retailers of footwear, accessories and related apparel on the Internet
and an operating business of IAC (Nasdaq: IACI), is redefining the floral
industry with the launch of FloraFlora.com, a new e-tail flower supersite that
guarantees the freshest floral arrangements and eliminates delivery charges
and hidden fees. Similar to Shoebuy.com's success as a leading retailer of
footwear, the Company is now raising the bar on the way consumers purchase
flowers and gifts through supply chain innovation and best in class customer
service.

"No Hidden Fees Reward" and FloraFlora.com "Seal of Freshness Guarantee"

If a customer shopping on another flower site experiences hidden fees and
instead makes a purchase on FloraFlora.com, the customer can simply email
hiddenfees@floraflora.com, indicating the other site's name and the fees.
Within 24 hours, FloraFlora will credit that customer with 10 percent off of
their purchase for their role in helping to make hidden fees a practice of the
past in the flower business.

FloraFlora.com also offers a "Seal of Freshness Guarantee" on every purchase.
For example, if a customer receives a flower purchase from FloraFlora.com and
believes the flowers' freshness does not last longer than similar purchases
from other flower retailers, the customer can simply email
freshness@floraflora.com, and FloraFlora will credit back the customer 25
percent of the original purchase amount.

"We are thrilled to launch FloraFlora.com and extend our e-commerce expertise
into redefining the flower purchasing experience," said Scott Savitz, Founder
and CEO of Shoebuy.com. "With FloraFlora.com, we are following the same model
by listening and giving shoppers what they really want - a wide selection of
the best floral products all with free shipping and no hidden costs, a
first-class consumer experience and a level of customer service they've come
to expect from Shoebuy.com. Flower purchases are typically made by customers
for a very special reason. With great benefits like FloraFlora.com's 'No
Hidden Fees Reward' and 'Seal of Freshness Guarantee', now the purchase
experience can be special too."

FloraFlora.com is partnered with the leading fresh-cut flower growers to
deliver the highest-quality flowers direct to the consumer. Flowers are
hand-cut daily and maintained in a cold-chain process until they are shipped,
typically within one day of being cut. This network, coupled with
Shoebuy.com's virtual inventory model, leading e-commerce platform and
reputation for customer service, ensures that when flowers are ordered and
sent from FloraFlora.com, they are the freshest available.

Today, FloraFlora.com's partners operate over 1,500 acres of greenhouses,
which will produce over one billion stems of flowers each year.
FloraFlora.com promises the following benefits on all orders delivered to an
address within the United States:

-- Free delivery
-- No hidden fees, packaging or handling charges
-- No sales tax*
-- Same day hand-delivery of orders placed before 12:00 p.m. ET, Monday -
Saturday
-- 100 percent satisfaction guarantee
-- "No Hidden Fees Reward" - 10 percent off of purchases made on
FloraFlora.com when the customer experiences hidden fees on another
site

-- 25 percent off of any purchase if flowers don't pass the
FloraFlora.com
"Seal of Freshness Guarantee"

Consumer-friendly features of the FloraFlora.com site include more than 250
arrangements of roses, carnations, lilies, orchids and novelty products;
search options that allow consumers to shop based on occasion, flower type or
plant type; and a personal gift reminder that sends personalized alerts on
birthdays, anniversaries and other special occasions.

The launch of FloraFlora.com is another example of how Shoebuy.com is using
customer feedback to grow its business in a way that supports current shopping
trends. Within the past month alone, the company announced
Designer.shoebuy.com, a site that offers a specialized shopping experience and
design-focused products, and ProductExpress.com, offering free overnight
delivery on a robust selection of shoes and accessories. The veteran e-tailer
is also drawing on its strong Web Site development and online consumer
experience to provide full-service e-commerce solutions for many leading
fashion brands, including Superga, Baggallini, Bella Vita and Bruno Magli.

*No sales tax for every state except Massachusetts. "No Hidden Fees Reward"
and FloraFlora.com "Seal of Freshness Guarantee" are subject to change at any
time but not before December 31, 2009. Hidden fees are defined as any fees
that appear in the shopping cart that are not the actual price of the flowers,
required taxes, or cost of advertised shipping, such as handling fees, service
fees, and previously unspecified delivery fees.

About FloraFlora.com

FloraFlora.com offers a large selection of flowers and plants delivered fresh
from the farm or same day direct from your local florist. FloraFlora.com
promises a "Seal of Freshness Guarantee", free weekday delivery and no hidden
fees. FloraFlora.com is operated by Shoebuy.com, a part of the IAC family of
businesses, which has grown in recent years to include over 60 brands
including Match.com, Ask.com, Citysearch, and Evite.

About Shoebuy.com

Shoebuy.com is the largest retailer on the Internet focused on all categories
of footwear and related apparel. Shoebuy.com experiences over 5,500,000
visitors a month and is one of the 10 most visited apparel shopping sites in
the country as rated by Hitwise. Shoebuy.com has partnerships with more than
850 manufacturers and represents more than 750,000 products from top brands
including adidas, Aerosoles, Allen-Edmonds, Bass, Born, Bostonian, Brooks,
Charles by Charles David, Clarks, Crocs, Dockers, Donald J Pliner, Dr.
Martens, Easy Spirit, ECCO, Fila, Florsheim, Franco Sarto, Hush Puppies,
Jessica Simpson, Johnston & Murphy, K-Swiss, Keds, Mephisto, Merrell, Mezlan,
Naturalizer, New Balance, PUMA, Reebok, Rockport, Sebago, Skechers, Softspots,
Sperry Top-Sider, Stride Rite, Timberland, Tommy Hilfiger, and many more.
Shoebuy.com also operates Bagsbuy.com, which represents all categories of bags
including handbags, backpacks, luggage, baby gear, briefcases and laptop bags,
Product Express which makes available over 10,000 products with free overnight
shipping for the customer who needs the product now, and designer.shoebuy.com
which offers a specialized shopping experience and design-focused product from
over 200 top designer brands. Shoebuy.com is an operating business of IAC.

Contact:
Sarah Francomano
Fleishman-Hillard
+1-617-692-0515
sarah.francomano@fleishman.com

SOURCE Shoebuy.com

Sarah Francomano of Fleishman-Hillard for Shoebuy.com, +1-617-692-0515,
sarah.francomano@fleishman.com