Heinz.com Redesign Provides New Digital Front Door for the World's Original "Pure...

Heinz.com Redesign Provides New Digital Front Door for the World's Original "Pure Food Company"

Heinz Web Site Highlights the Company's Global Reach and
Commitments to Quality, Health & Wellness and Sustainability, Ketchup
Widget Allows Consumers to "Squeeze" Messages to Friends
PITTSBURGH--(Business Wire)--
The H. J. Heinz Company (NYSE: HNZ) today announced the launch of
its new global corporate Web site, www.heinz.com. The redesigned Web
site provides a global gateway for consumers, shareholders and media
to rediscover Heinz and its array of iconic, global brands.
Comprehensive new content along with advanced Web 2.0 technologies,
improved search functionality and an intuitive site structure enhance
the user experience and make it easy to find valuable information
about the Company.

"At any given moment Heinz products are delighting consumers
across the globe. Similarly, we want the new Heinz.com to be a
resource that consumers, shareholders and prospective employees will
turn to regularly for information about our Company and our brands as
well as for tools and tips for leading a healthier lifestyle," said
William R. Johnson, Heinz's Chairman, President and Chief Executive
Officer.

The content on www.heinz.com is segmented into four key areas:
Health & Wellness, Our Foods, Our Company and Sustainability.

Heinz Heritage of Health & Wellness

Since its early days as "The Pure Food Company," Heinz has
produced nutritious products that contribute to a healthy lifestyle.
The Health & Wellness section on Heinz.com includes:

-- Tips for achieving nutritionally balanced meals

-- Interactive videos and tools for healthy living, including a
body mass index calculator

-- Nutritional highlights for many Heinz products

-- Information on Heinz foods that meet specific dietary needs,
including gluten-free, low-sodium and kosher products

Discover the World of Heinz

People all over the world choose Heinz because our foods make
mealtime an uncommonly good experience. The Our Food section
introduces visitors to a sampling of the Heinz global pantry of iconic
brands and products that are sold in more than 200 countries. In the
United States, Heinz is as synonymous with Ketchup as Ore-Ida(R) is
with potatoes. In the United Kingdom, "Beanz Meanz Heinz." In New
Zealand, one of every 10 grocery food dollars is spent on Wattie's(R)
products. In Canada, moms trust Heinz to provide them with a full
range of infant feeding products to accommodate their baby's needs at
every stage; and in Indonesia, ABC(R) is the leading brand of soy
sauce.

Other Our Food section highlights include:

-- Recipes featuring Heinz foods from around the globe

-- Downloadable desktop backgrounds featuring favorite Heinz
products

-- Global brand advertisements and videos

A Look around Our Company

The Our Company section features a rich overview of Heinz, its
heritage, career opportunities and investor relations tools. Features
include:

-- An interactive timeline that takes visitors on a virtual
adventure through Heinz's history

-- A sampling of Heinz career paths and a tool to search for open
positions at Heinz

-- Employee video testimonials

-- Real-time Heinz stock updates and RSS feeds of financial news

Building a Sustainable Future

Sustainability is a key ingredient at Heinz. Visitors to the
Sustainability section of Heinz.com can learn about Heinz's
sustainability goals and initiatives, including the HeinzSeed program,
which promotes sustainable agriculture in developing nations, and the
Heinz Micronutrient Campaign, aimed at combating global vitamin and
mineral deficiencies.

Heinz(R) Ketchup Widget

Visitors to www.heinz.com can download a Heinz(R) Ketchup widget
to "squeeze" messages to their friends. Designed to post to a variety
of social networking sites, the Ketchup widget is a fun way for Heinz
consumers to interact with each other.

For additional information or to explore the site in its entirety,
please visit www.heinz.com.

sunKING Digital

Heinz partnered with sunKING Digital to develop and launch the new
www.heinz.com Web site. Headquartered in Pittsburgh, sunKING is a
digital marketing agency that specializes in offline, online and viral
marketing, digital advertising campaigns, Web sites and traditional
advertising. The company produces all of its work in-house. Writers,
designers, planners, filmmakers, researchers, artists and developers
are all on staff to develop digital solutions for its clients. For
more information, please visit www.sunKINGdigital.com.

SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTS:

This press release and our other public pronouncements contain
forward-looking statements within the meaning of the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are generally identified by the words
"will," "expects," "anticipates," "believes," "estimates" or similar
expressions and include our expectations as to future revenue growth,
earnings, capital expenditures and other spending, dividend policy,
and planned credit rating, as well as anticipated reductions in
spending. These forward-looking statements reflect management's view
of future events and financial performance. These statements are
subject to risks, uncertainties, assumptions and other important
factors, many of which may be beyond Heinz's control, and could cause
actual results to differ materially from those expressed or implied in
these forward-looking statements. Factors that could cause actual
results to differ from such statements include, but are not limited
to:

-- sales, earnings, and volume growth,

-- general economic, political, and industry conditions,
including those that could impact consumer spending,

-- competitive conditions, which affect, among other things,
customer preferences and the pricing of products, production,
and energy costs,

-- increases in the cost and restrictions on the availability of
raw materials, including agricultural commodities and
packaging materials, the ability to increase product prices in
response, and the impact on profitability,

-- the ability to identify and anticipate and respond through
innovation to consumer trends,

-- the need for product recalls,

-- the ability to maintain favorable supplier relationships,

-- currency valuations and interest rate fluctuations,

-- changes in credit ratings, leverage, and economic conditions
and the impact of these factors on the cost of borrowing and
access to capital markets,

-- our ability to effectuate our strategy, which includes our
continued evaluation of potential acquisition opportunities,
including strategic acquisitions, joint ventures, divestitures
and other initiatives, including our ability to identify,
finance and complete these initiatives, and our ability to
realize anticipated benefits from them,

-- the ability to successfully complete cost reduction programs
and increase productivity,

-- the ability to effectively integrate acquired businesses, new
product and packaging innovations,

-- product mix,

-- the effectiveness of advertising, marketing, and promotional
programs,

-- supply chain efficiency,

-- cash flow initiatives,

-- risks inherent in litigation, including tax litigation,

-- the ability to further penetrate and grow in international
markets, economic or political instability in those markets,
particularly in Venezuela, and the performance of business in
hyperinflationary environments,

-- changes in estimates in critical accounting judgments and
changes in laws and regulations, including tax laws,

-- the success of tax planning strategies,

-- the possibility of increased pension expense and contributions
and other people-related costs,

-- the potential adverse impact of natural disasters, such as
flooding and crop failures,

-- the ability to implement new information systems and potential
disruptions due to failures in information technology systems,

-- with regard to dividends, dividends must be declared by the
Board of Directors and will be subject to certain legal
requirements being met at the time of declaration, as well as
our Board's view of our anticipated cash needs, and

-- other factors described in "Risk Factors" and "Cautionary
Statement Relevant to Forward-Looking Information" in the
Company's Form 10-K for the fiscal year ended April 30, 2008.

The forward-looking statements are and will be based on
management's then current views and assumptions regarding future
events and speak only as of their dates. The Company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise, except as required by the securities laws.

About Heinz

H. J. Heinz Company, offering "Good Food Every Day" is one of the
world's leading marketers and producers of healthy and convenient
foods specializing in ketchup, sauces, meals, soups, snacks and infant
nutrition. Heinz provides superior quality, taste and nutrition for
all eating occasions whether in the home, restaurants, the office or
"on-the-go." Heinz is a global family of leading branded products,
including Heinz(R) Ketchup, sauces, soups, beans, pasta and infant
foods (representing over one third of Heinz's total sales), Ore-Ida(R)
potato products, Weight Watchers(R) Smart Ones(R) frozen entrees,
Boston Market(R) meals, T.G.I. Friday's(R) frozen snacks, and
Plasmon(R) infant nutrition. Heinz is famous for its iconic brands on
five continents, showcased by Heinz(R) Ketchup, The World's Favorite
Ketchup(R). More information on Heinz is available at www.heinz.com.

H. J. Heinz Company
Media:
Ted Smyth, 412-456-5780
Michael Mullen, 412-456-5751
michael.mullen@us.hjheinz.com
or
Investors:
Margaret Nollen, 412-456-1048

Copyright Business Wire 2008