Research and Markets: The Household Cleaning Products Market is More Than $5 Billion...

Research and Markets: The Household Cleaning Products Market is More Than $5 Billion in 2007 According to the Report 'Household Cleaning Products: The Market in the United States 2008'

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/8a1dea/household_cleaning)
has announced the addition of the "Household Cleaning Products: The
Market in the United States 2008" report to their offering.

This report is the first of a two-part series on household
cleaning products. It covers market size, segmentation, retail
distribution, brand sales, advertising, and marketing. The second in
the series, Household Cleaning Products-The Consumer-U.S., June 2008,
will utilize data from Simmons NCS and Mintel's exclusive consumer
survey to provide insight on consumers of household cleaning products.

The household cleaning products market is more than $5 billion in
2007. A number of its mature segments, like surface cleaners and
sponges, are experiencing slow to negative growth. National brands
dominate all segments; the role of private label manufacturers is
small. Innovation and line extensions drive growth within a brand and,
as with cleaning cloths and wipes, within a segment.

Yet, this growth is rarely sustainable over the long term.
Distribution has become more competitive, with Wal-Mart alone equaling
the sales of the supermarket channel. Eco-friendly and convenient
products are a growth area, but consumer interest in new products can
be fleeting and tends to gravitate toward established national brands
like Clorox, Lysol, Windex, and Pledge.

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Analysis and insights include:

- which companies and household cleaning brands are doing well and
which are not

- which brands are positioned for future growth

- which segments of the household cleaning products market are growing

- where most household cleaning products are purchased

- Wal-Mart's impact on retail distribution

- importance of new product development to revenue growth and trends
in product claims

- how to differentiate household cleaning products in the minds of
consumers.

Key Topics Covered:

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Abbreviations and terms
Abbreviations
Terms
Executive Summary

Key themes

Market Size and Forecast

Competitive Context

Retail Channels

Market Drivers

Leading Companies

Innovation and Innovators

Advertising and Promotion

Appendix: Trade Associations

Companies Mentioned:

- Clorox Company , The
- Wal-Mart Stores (USA)
- Reckitt Benckiser USA
- S.C. Johnson & Son, Inc.
- Procter & Gamble Company (The)
- Method Products, Inc.
- U.S. Bureau of the Census
- Procter & Gamble USA
- Rug Doctor, L.P.
- Church & Dwight Co. Inc
- Seventh Generation Inc.
- Colgate-Palmolive Company
- Bissell Homecare, Inc.
- Costco Wholesale Corporation
- Target Corporation
- Family Dollar Stores, Inc
- Amazon North America
- Apple, Inc
- University of Michigan, The
- Ecover Inc.
- Earth Friendly Products
- Prestige Brands Holdings, Inc.
- Sara Lee Corporation
- Orange Glo International
- Holloway House Inc
- U.S. Bureau of Labor Statistics
- Trader Joe's Company Inc
- Martha Stewart Living Omnimedia Inc.
- HarperCollins Publishers Inc.
- International Business Machines Corporation (IBM)
- McDonald's U.S.A.
- Unilever USA
- CVS Corporation
- Big Lots, Inc
- Whole Foods Market Inc
- Overstock.com Inc.
- Dial Corporation, The
- Comet Group Plc
- WD-40 Company
- Grocery Manufacturers of America (GMA)
- The Soap and Detergent Association
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For more information visit
http://www.researchandmarkets.com/research/8a1dea/household_cleaning

Research and Markets
Laura Wood
Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

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