Playful, Imaginative New Look Symbolizes New Library Philosophy
DENVER--(Business Wire)--
A small district in Adams County, Colo., is changing the face of public
libraries. Introducing AnythinkTM, a new style of library that celebrates
imagination, play and interactivity. Studies have shown that people who have had
transformative experiences at their local library are more willing to support
them at the polls. The Anythink model was designed to help libraries remain
relevant by offering more than just books to their customers. They offer
innovative programming, technology, and the highest level of customer service so
that everyone who walks into an Anythink feels welcome.
Eliminating overdue fines and switching from Dewey Decimal Classification to a
word-based system were just some of the changes on the road to Anythink. The
next step in this revolution is the Sept. 12 launch of the district`s new brand,
which represents the new library philosophy.
"Anythink is a new style of library that offers memorable experiences and
transformations for its customers," says Rangeview Library District director Pam
Sandlian Smith. "Anythink is a place where you can find more than just books;
you can play video games, download audio books right to your iPod, read quietly
by a fireplace, or interact with information - not just be a passive recipient
of it."
The tagline "A Revolution of Rangeview Libraries" represents the changes the
district has made to develop this formative approach to public libraries. The
"doodle" in the new logo represents the beginning of all ideas. Canadian
animator Jeff Chiba Stearns created a short animation where the "doodle" takes
on a life of its own. The animation signifies the many things a doodle can
become and the sparks of imagination available to anyone who visits an Anythink
library.
In conjunction with the brand launch, Anythink Brighton opens on Saturday, Sept.
12, and is the first fully branded Anythink. The new, 20,000-square-foot
library, located in downtown Brighton, Colo., includes children and teen areas,
a cyber café, a club-style seating area with fireplace, and a 122-seat multi-use
community room. Anythink Brighton is also the district`s fourth library to be
converted to WordThink. By the end of the year, the district will be the first
in North America to fully convert to a word-based system.
Editor`s Note: Broadcast-quality version of animation available upon request.
About AnythinkTM
Anythink is a new style of library - a place of unlimited imagination, where
play inspires creativity and lifelong learning. Rangeview Library District
serves the residents of Adams County with six Anythink libraries and Anythink in
Motion - the district`s mobile library. Construction is underway on two new
libraries scheduled to open in 2010. For more information, go to
anythinklibraries.org.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6045367&lang=en.
Rangeview Library District
Steve Hansen, 303-405-3287
Communications Director
shansen@rangeviewld.org
Copyright Business Wire 2009
