Research and Markets: Applied Survey Methods: A Statistical Perspective

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/b20281/applied_survey_met) has
announced the addition of John Wiley and Sons Ltd's new report "Applied Survey
Methods: A Statistical Perspective" to their offering.

A complete, hands-on guide to the use of statistical methods for obtaining
reliable and practical survey research

Applied Survey Methods provides a comprehensive outline of the complete survey
process, from design to publication. Filling a gap in the current literature,
this one-of-a-kind book describes both the theory and practical applications of
survey research with an emphasis on the statistical aspects of survey methods.

The book begins with a brief historic overview of survey research methods
followed by a discussion that details the needed first steps for carrying out a
survey, including the definition of a target population, the selection of a
sampling frame, and the outline of a questionnaire with several examples that
include common errors to avoid in the wording of questions. Throughout the book,
the author provides an accessible discussion on the methodological problems that
are associated with the survey process, outlining real data and examples while
also providing insight on the future of survey research. Chapter coverage
explores the various aspects of the survey process and the accompanying
numerical techniques.

The final chapter addresses the growing popularity of Web surveys, and the
associated methodological problems are discussed, including solutions to common
pitfalls. Exercises are provided throughout with selected answers included at
the end of the book, while a related Web site features additional solutions to
exercises and a downloadable demo version of the Blaise system of
computer-assisted interviewing. Access to the freely available SimSam software
is also available on the related Web site and provides readers with the tools
needed to simulate samples from finite populations as well as visualize the
effects of sample size, non-response, and the use of different estimation
procedures.

Applied Survey Methods is an excellent book for courses on survey research and
non-response in surveys at the upper-undergraduate and graduate levels. It is
also a useful reference for practicing statisticians and survey methodologists
who work in both government and private research sectors

This book describes the survey process, from design to publication, and fills a
current gap in the literature by emphasizing the statistical aspects of survey
methods. An overview of the theory is provided including various sampling
designs and estimators procedures, and the practical applications of survey
research methods are also addressed, such as item and unit non-response and the
associated treatment, i.e. imputation and weighting. Special attention is paid
to data editing, disclosure control, weighting methods, and online surveys.

Chapter coverage includes a brief historic overview of survey research methods
followed by a discussion detailing the needed first steps for carrying out a
survey, including the definition of the target population, the selection of a
sampling frame, and the definition of the questionnaire with several examples of
how not to ask questions. Additional chapter coverage includes: simple sampling
designs; composite sampling designs; estimators; data collection; the quality of
results; the non-response problem; weighting adjustments; online surveys;
analysis and publication; and disclosure control. Exercises are provided
throughout the book, and selected answers can be found at the end of the book.

Key Topics Covered:

* Preface.
* 1. The Survey Process.
* 2. Basic Concepts.
* 3. Questionnaire Design.
* 4. Single Sampling Designs.
* 5. Composite Sampling Designs.
* 6. Estimators.
* 7. Data Collection.
* 8. The Quality of the Results.
* 9. The Nonresponse Problem.
* 10. Weighting Adjustment.
* 11. Online Surveys.
* 12. Analysis and Publication.
* 13. Statistical Disclosure Control.
* Exercises.
* References.
* Index.

For more information visit
http://www.researchandmarkets.com/research/b20281/applied_survey_met.

Research and Markets, Ltd.
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2009