HealthMedia Convenes Wellness & Prevention Health Leaders at ENGAGE Conference

Kaiser Permanente, Highmark, Inc., and Johnson & Johnson Among Other Companies
to Present Behavior Change Intervention Outcomes

SAN ANTONIO, May 12 /PRNewswire/ -- Emerging technologies and the latest
research and strategies in wellness and prevention will be showcased today at
the third annual HealthMedia(R) ENGAGE customer and partner conference.
HealthMedia, a Johnson & Johnson company, is the pioneer in combining advanced
technology and behavioral science to deliver digital health coaching
solutions. ENGAGE brings together industry thought leaders, influencers, and
customers of HealthMedia to share their experiences, expertise, outcomes, and
new ideas in population health management.

During conference presentations and panel discussions, attendees will learn
how to improve participation and productivity, reduce health care costs, and
achieve better health outcomes. This year's conference will focus on the
individuals who used the programs, and attendees will hear directly from those
individuals about the impact HealthMedia interventions have made in their
lives.

Some of the nation's leading employers and health plans will share their
strategies and demonstrate how scalable digital coaching technology has helped
them achieve substantial economic and clinical outcomes. Individual customer
success stories will also be debuted. Sessions will focus on productivity,
technology, participation and engagement, emerging trends, and behavioral
health. Specific sessions include:

-- Kaiser Permanente will share how it nearly tripled member
participation
rates last year and had its most successful new program launch with
the
HealthMedia(R) Care(TM) for Your Back program.

-- Highmark, Inc. will present data from a medical claims analysis that
show how online chronic illness self-management programs resulted in
participants' 2007 health care costs being $937 less per
participant than projected.

-- Johnson & Johnson Global Health will provide an overview of the
company's long-term commitment to employee health, and present the
health and financial outcomes of worksite wellness program for its
45,000 US employees.

"We have a record number of customers, partners, and other organizations all
coming together to share their strategies for reducing health care costs and
improving productivity by dealing with health issues before they become
serious or chronic," said Ted Dacko, president of HealthMedia, Inc. "Our
mission is to improve the health, performance, and lives of those individuals
we serve, and this year attendees will hear personal stories directly from
their own employees and members who are now living better and healthier
lives."

Keynote Addresses by Coach K, Malcolm Gladwell, Jim Loehr, and Michael
O'Donnell

Mike Krzyzewski (Coach K), Duke University basketball and United States
National Team Head Coach, will deliver the first keynote address on May 13.
Coach K will share his strategies for engagement, participation, and
motivation, which are key components of successful population health
management. Keynote addresses on May 14 will be given by Michael O'Donnell,
editor in chief and president of the American Journal of Health Promotion, and
Malcolm Gladwell, author of three New York Times #1 bestsellers, "The Tipping
Point," "Blink," and "Outliers."

Other conference highlights include:

-- Dr. Jim Loehr, co-founder of the Human Performance Institute and
co-author of the bestselling book, "The Power of Full
Engagement," will help attendees understand how energy management
training can drive performance, productivity, and enhanced health to
new
levels. Dr. Loehr's science-based energy management training system
has been recognized worldwide.

-- Dr. Vic Strecher, founder and chief science officer of HealthMedia,
Inc.
and professor and director of the Center for Health Communications
Research, Department of Health Behavior and Health Education at the
University of Michigan, will discuss the future of HealthMedia, as
well
as highlight enhancements of the reengineered HealthMedia(R)
Overcoming(TM) Depression program.

-- Tom Parry, president of the Integrated Benefits Institute, and John
Riedel, president of the health and productivity management
consultancy,
Riedel & Associates Consultants, will discuss workplace productivity
measurement and how it validates spending on population health
management programs.

-- Pamela Greenberg, president and CEO of the Association for Behavioral
Health and Wellness, Steve Melek, principal and behavioral health care
consultant at Milliman, and other behavioral health experts will
highlight the impact and prevalence of behavioral health issues and
help
organizations prepare for mental health parity legislation.

For more information about ENGAGE, including a complete conference agenda,
visit http://www.healthmedia.com/engage2009/index.htm.

About HealthMedia, Inc.
HealthMedia, Inc., a Johnson & Johnson company, is the world's innovator in
combining advanced technology and behavioral science to effectively deliver
digital health coaching interventions via the web. HealthMedia applies its
Fusion(TM) technology to address the most problematic pain points facing the
health industry today: participation, scalability, cost, efficacy, ownership,
and return on investment. HealthMedia's suite of interventions provides
automated web-based coaching for wellness, disease management, behavioral
health, and medication adherence with proven outcomes, increased compliance,
reduced medical utilization, and increased productivity - boosting
profitability for health plans, employers, pharmaceutical companies, and
behavioral health organizations. Clients include Kaiser Permanente, Daiichi
Sankyo, Fresh & Easy Neighborhood Market, Inc., Community First Health Plans,
and nine Blue Cross Blue Shield organizations across the United States.
HealthMedia partners include APS Healthcare, LifeSynch, Health Dialog, SHPS,
and StayWell Custom Communications, LLC. For more information, visit
www.healthmedia.com.

SOURCE HealthMedia, Inc.

Caren Kenney, Director of Corporate Communications, HealthMedia, Inc.,
+1-734-418-4116, ckenney@healthmedia.com