STRATEGY ANALYTICS: Cellphone Memory Card Revenue to Reach $9 Billion By 2013

Growth Expected to Resume in 2010 After Two Flat Years
BOSTON--(Business Wire)--
Total global shipments of cellphone memory cards will be flat, at 444 million
cards, in 2008 and 2009. However, the supply-demand dynamic of MLC NAND Flash
has stabilized and the economic outlook has begun to improve. Strategy Analytics
anticipates 11% growth in sales of memory cards for cellphones in 2010, based
primarily on higher phone shipments next year.

In its long-term forecast for cellphone memory card revenues and shipments
"Cellphone Memory Card Revenues will Recover in 2010 after Two Bleak Years," the
Strategy Analytics Handset Component Technology service reveals that revenue
from memory card sales is expected to show strong growth in the long-term from a
flat $3 Billion in 2007, 2008 and 2009, to a more appealing $9 Billion by 2013,
representing an average 25% growth per year over the next five years.

Stuart Robinson, author of this report and Director of the Handset Component
Technologies service, says, "Revenue from memory card sales is expected to show
strong growth in the long-term which will be fueled by greater cellphone
shipments, higher penetration of slots in phones, higher capacity cards and less
severe price reductions of NAND Flash."

"Strategy Analytics estimates that the global average card capacity will be
2.27GB for 2009 and will increase at an annual average rate of nearly 118% over
the next five years," adds Stephen Entwistle, VP of the Strategic Technologies
Practice. "The next big question in the removable memory card market is the
impact that embedded memory will have on slots and card sales as some high-end
smart phone models are likely to have over 1TB of embedded memory by 2015."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence
focused on opportunities and disruptive forces in the areas of Automotive
Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless
Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with
offices in the UK, France, Germany, Japan, S. Korea and China, Strategy
Analytics works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information, please
visit http://www.strategyanalytics.com/

European Contacts:
for Strategy Analytics
Stuart Robinson, +44(0) 1908 423 637
srobinson@strategyanalytics.com
or
Stephen Entwistle, +44(0) 1908 423 636
sentwistle@strategyanalytics.com
or
US Contact:
Chris Taylor, 617-614-0706
ctaylor@strategyanalytics.com

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