Gap Brings Stella McCartney for GapKids Holiday 2009 Collection to Los Angeles's Robertson Boulevard

Gap Brings Stella McCartney for GapKids Holiday 2009 Collection to Los
Angeles's Robertson Boulevard
New Pop-Up Store Brings Playful and Stylish Looks for the Holiday Season; Open
Now through Nov. 28

SAN FRANCISCO, Nov. 5 /PRNewswire-FirstCall/ -- This holiday season Gap is
bringing the new babyGap and GapKids Holiday collection designed by Stella
McCartney to Los Angeles's fashion-savvy kids with a pop-up store on the famed
Robertson Boulevard. The exclusive Stella McCartney for GapKids Pop-Up Store
opens its doors today through Saturday, Nov. 28.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091105/SF05756-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20091105/SF05756-b)

"We love Stella McCartney's style and, as a mother, she understands what
children want to wear," said Pam Wallack, president of babyGap, GapKids and
GapMaternity. "Mixing Stella's unique style with the playfulness and
versatility of babyGap and GapKids signature designs resulted in an
exceptionally fun collection for the holiday season. We couldn't think of a
better place to host the only stand-alone shop for the collection than in L.A.
where style makers and trendsetters make their mark at a very young age."

Opening today, the Stella McCartney for GapKids Pop-Up Store, situated across
from renowned The Ivy, will feature the new Stella McCartney for GapKids
collection, designed for girls and boys from newborns and on up to
12-year-olds. The collection features Stella McCartney's signature touches,
including a soft color palette, familiar silhouettes and her unique mix of
unexpected pieces. The result - looks that stay true to Stella's unique
vision, reinterpreted with GapKids' playful, child-like charm, keeping fun and
practicality at the forefront of the design intent.

For girls, key pieces include an intarsia leopard print sweater dress, velvet
blazer, tulle tutu and cashmere hoodie that are sure to delight little girls
the world over. The boy's collection is fun and functional, featuring a mix of
monster and superhero graphics and classic pieces like a navy wool peacoat and
quilted chambray jacket. For the littlest ones, the collection features
organic cotton and cashmere/silk mix styles in simple, indispensable shapes
for babyGap.

The unique collection officially launched earlier this week in select GapKids
and babyGap stores nationwide, online at Gap.com and at Gap's 5th Avenue
concept store in New York City.

The launch was celebrated with a kid-friendly event, complete with face
painting, balloon animals and more, hosted by Liv Tyler at the Pop-Up Store.

Details about the Stella McCartney for GapKids Pop-Up Store:

WHEN: Thursday, November 5, 2009 - Saturday, November 28, 2009
Monday - Saturday: 10:30 a.m. - 7:00 p.m. and Sunday 11:00 a.m. -
6:00 p.m.

WHERE: 108 N Robertson Blvd, Los Angeles, CA 90048
(310) 285-1880

About Stella McCartney
Stella McCartney launched her own fashion house under her name in 2001 in a
joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does
not use any leather or fur in her designs. The brand's luxury women's
ready-to-wear shoes, bags, fragrances, eyewear, accessories, CARE skin care
range and performance range with Adidas is available through 16 flagship
stores including London, NY, Los Angeles, Shanghai, Tokyo, Beijing, Hong Kong
and Paris as well as around 600 wholesale accounts in key cities worldwide.

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories
and personal care products for men, women, children and babies under the Gap,
Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008
sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the
United States, the United Kingdom, Canada, France, Japan and Ireland. In
addition, Gap Inc. is expanding its international presence with franchise
agreements in Asia, Europe, Latin America and the Middle East. For more
information, please visit www.gapinc.com.

Media Contacts:

Julia Burgon Kim Terry
SS+K for Gap Gap Marketing + PR
jburgon@ssk.com kimberly_terry@gap.com
212-419-3331 415-427-4844

Arabella Rufino
Stella McCartney
Arabella.Rufino@us.stellamccartney.com
212-627-1583

SOURCE Gap Inc.

Julia Burgon of SS+K, +1-212-419-3331, jburgon@ssk.com, for Gap Inc.; or Kim
Terry of Gap Marketing + PR, +1-415-427-4844, kimberly_terry@gap.com; or
Arabella Rufino of Stella McCartney, +1-212-627-1583,
Arabella.Rufino@us.stellamccartney.com