Walmart and DreamWorks Animation Offer Exclusive Merry Madagascar DVD and Holiday Items in Walmart Stores

Walmart and DreamWorks Animation Offer Exclusive Merry Madagascar DVD and
Holiday Items in Walmart Stores
Merry Madagascar Themed Pajamas, Plush, Puzzles and More in 'One-Stop' Area

BENTONVILLE, Ark., Nov. 3 /PRNewswire-FirstCall/ -- Families can cozy up for a
new kind of movie night as the DVD release of the new holiday adventure Merry
Madagascar from DreamWorks Animation SKG, Inc. (Nasdaq: DWA) hits the shelves
of Walmart (NYSE: WMT) nationwide and exclusively Nov. 18, the day after the
30-minute animated Christmas special premieres on NBC. Walmart stores will
also offer new Merry Madagascar licensed pajamas, slippers, socks, throw
blankets and other holiday gifts starting this week.

The DVD event marks the first time the retailer has collaborated with a major
movie studio and national TV company to create a holiday-specific campaign
celebrating family time around a TV-movie night event. It is also the first
time DreamWorks Animation is collaborating exclusively with a retailer on a TV
property and new DVD.

"The creative team at DreamWorks Animation who brought the world of Madagascar
to life on the big screen has produced an all-new holiday adventure for family
audiences to enjoy at home this season and for many years to come," said Ann
Daly, chief operation officer of DreamWorks Animation. "We are thrilled to
unveil Merry Madagascar to TV audiences on NBC November 17 and to audiences
across the country in Walmart stores the very next day."

Walmart will carry the standard DVD movie for $5 and a deluxe DVD version with
additional content for $8. The retailer also has collaborated with DreamWorks
Animation to create a family friendly holiday game and a few "sneak peaks" of
the new story at www.Walmart.com/merrymadagascar. The site includes holiday
and movie night recipes from co-sponsors Kraft and Kellogg's, and more links
to online games.

"DreamWorks Animation's Madagascar continues to be a phenomenal entertainment
property and this TV movie is a wonderful opportunity for Walmart to help
families create memorable family moments in very affordable ways," said Greg
Hall, vice president of media services, Walmart. "We are proud that our
exclusive, kid-friendly products for Merry Madagascar offer customers another
great value to enjoy this holiday season."

All Merry Madagascar Items, $9 and Under
Walmart's new Merry Madagascar-licensed products, in stores beginning this
week, include:

-- New Merry Madagascar plush animals including Alex, the penguins, and
other characters - $9
-- Merry Madagascar 3 Puzzles Pack - $7
-- Merry Madagascar Penguins Fishing Game - $7
-- Boys / girls and juniors socks - $3
-- Boys /girls juniors sleep sets and pajamas - $9
-- Boys / girls juniors slippers - $6
-- Infant and toddler pajamas - $6
-- Infant slippers and slipper socks - $3
-- Merry Madagascar throw blanket - $9 (select stores)
-- Merry Madagascar party ware - $2

-- Merry Madagascar Chips Ahoy ($2.50), Easy Mac ($2.98) Rice Krispies
Treat packs ($2) and more party items in Merry Madagascar store areas.

The DVD arrives in stores Nov. 18. Pre-orders for the Merry Madagascar DVD
are available today at www.walmart.com/merrymadagascar.

About Merry Madagascar
Merry Madagascar begins when Santa and his sleigh unexpectedly crash-land on
the island, giving the jolly gentleman a case of amnesia. So it falls to
Alex, Marty, Melman and Gloria - along with the ever-inventive Penguins - to
deliver the presents and save Christmas. It doesn't hurt that Santa's Sleigh
just might be able to make a little trip to New York City, so they can finally
return to their beloved home. Also included is long-lasting North Pole/South
Pole rivalry between the Penguins and Santa's reindeer, plus magic flying dust
and a King Julien-based holiday called "Julienuary."

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets,
and Sam's Club locations across America or log on to its online store at
www.walmart.com. The company and its Foundation are committed to a philosophy
of giving back locally. Walmart (NYSE: WMT) is proud to support the causes
that are important to customers and associates right in their own
neighborhoods, and last year gave more than $378 million to local communities
in the United States. More information about Walmart can be found by visiting
www.walmartstores.com.

SOURCE Walmart; DreamWorks Animation SKG, Inc.

Media Relations of Walmart, 1-800-331-0085