Market Leader Tallgrass Beef to Carry DNA TraceBack(R) Seal of Authenticity

'Nature's Bar Code' to be used by leading grass-fed beef brand to verify farm
of origin

SEDAN and LAWRENCE, Kan., Oct. 26 /PRNewswire/ -- Tallgrass Beef, a market
leader in branded grass-fed beef production, will use DNA TraceBack® from
IdentiGEN to provide a reliable and accurate traceability system so that every
cut of Tallgrass beef can be traced back to the family farm where the animals
were raised.

IdentiGEN's DNA TraceBack, which has earned the U.S. Department of
Agriculture's certification as a "Process Verified Program" (PVP), is a
product verification system providing meat companies with a process to manage
food safety and quality assurance. Tallgrass Beef packages at the retail meat
case will carry IdentiGEN's DNA TraceBack seal, a guarantee to consumers that
each cut came from Tallgrass' pasture-based, humane production and processing
system.

Celebrity Chef Rick Bayless, winner of Bravo-TV's Top Chef Masters, and owner
and Executive Chef of Frontera Grill and Topolobampo restaurants in Chicago,
is a long-time Tallgrass Beef customer. "My reputation and that of my
restaurants is on the line, which is why I am thrilled that now every cut of
Tallgrass beef that reaches my kitchen is traceable back to the animal of
origin," Bayless said. "Adding DNA TraceBack is the ultimate reassurance for
me and my customers."

Tallgrass Beef is available on the West Coast in San Diego, Los Angeles, San
Francisco, and Seattle. In the east, flagship customers include Fairway
Markets in New York, Sunset Foods and Fox & Obel in Chicago, as well as
Sendik's Food Markets in Milwaukee.

Kevin Kelly, meat manager at Sendik's Markets had praise for the verification
system. "From a food safety standpoint, DNA TraceBack is extremely valuable to
my department," he said. "For our customers, it provides 100 percent
reassurance that this is a safe, wholesome product that is what it claims to
be."

Bill Kurtis, founder of Tallgrass Beef, commented on the additional proof of
authenticity. "I started Tallgrass Beef with the idea of raising cattle the
way they should be. Including DNA TraceBack is the final step in the process.
It is our assurance that we stand behind every piece of meat, and every
product claim we make," Kurtis said. "Anyone can talk the talk. With DNA
TraceBack, we are walking the walk."

All Tallgrass Beef comes from cattle derived from special genetic stock,
raised by producers who strictly adhere to humane practices and the highest
standards of husbandry. Tallgrass beef uses ultrasound technology to safely
and humanely detect the right amount of marbling and muscle to produce the
most tender, best-tasting beef, and it provides complete food chain
traceability through IdentiGEN's DNA TraceBack.

The verification is welcomed by cattle ranchers as well. Allan Waddell, a
rancher from Emelle, Alabama, said, "I am proud of my ranch and what I produce
for Tallgrass Beef. That is why I believe DNA TraceBack is such a valuable
tool. What I like about it is that it relies on the unique DNA of every
animal, which is nature's bar code."

DNA TraceBack was developed in 1996 by a group of geneticists from Ireland's
Trinity College. The system is widely used by European retailers, including
Tesco, Superquinn and Dunnes Stores, to verify product authenticity and
country of origin as well as manage food safety. The company now operates its
North American headquarters in Lawrence, KS.

"There is a lot of marketing noise out there. The DNA claim cuts through that
noise, and provides the ultimate proof of product integrity. Kudos to
Tallgrass Beef for raising the bar," said IdentiGEN's Vice President for
Sales, Tim Riemenschneider.

IdentiGEN's DNA TraceBack system is an approved USDA Process Verified Program
(PVP). PVP designation signifies that the USDA has verified the IdentiGEN
system as a consistently reliable program in which meat processors, meat
producers, retailers and consumers can have confidence. There are currently 36
approved USDA Process Verified Programs. Additional information can be found
at http://processverified.usda.gov/.

About Tallgrass Beef
Founded in 2005 by broadcast journalist Bill Kurtis, Tallgrass Beef Company is
the industry leader in the production of grass-fed, grass-finished beef in the
United States. After purchasing his 10,000 acre ranch near the town of Sedan,
Kansas, Kurtis was compelled to find a sustainable method of raising cattle
that was not only good for the environment, but also the animals themselves
and the American food consumer. This was the genesis of Tallgrass Beef
Company. Today Tallgrass Beef Company relies on a network of family farmers
and ranchers across the United States that produce grass-fed, grass-finished
cattle according to a strict set of protocols. These stringent standards
ensure that food consumers are buying the safest, healthiest, most nutritious
beef possible. Available online for consumer purchases, Tallgrass Beef is
favored by consumers seeking a healthy, humane source of beef. Additional
information about Tallgrass can be found at http://www.tallgrassbeef.com

About IdentiGEN
IdentiGEN Ltd., with its North American subsidiary IdentiGEN, Inc., is a
privately-held, venture-backed company, and a leading provider of DNA-based
solutions to the agriculture and food industries. The company was founded as a
spin-out from the Institute of Genetics, Trinity College, where the company's
core area of expertise -- genetic identification -- was developed and is now
being deployed in a variety of ways to enhance consumer confidence in the
safety and quality of food products. Through IdentiGEN's DNA-based TraceBack®
system, retailers, meat processors, producers and local governments, for the
first time, have the tools to unequivocally trace the identity of meat back to
its source. Additional information about IdentiGEN can be found at
http://www.identigen.com.

For more information:
Tallgrass Beef: IdentiGEN/DNA TraceBack:
Allen Williams Dave Juday
(877) 822-8283 202-251-6320
awilliams@tallgrassbeef.com djuday@identigen.com

SOURCE Tallgrass Beef

Tallgrass Beef: Allen Williams, +1-877-822-8283, awilliams@tallgrassbeef.com;
or IdentiGEN-DNA TraceBack: Dave Juday, +1-202-251-6320, djuday@identigen.com