Lilly Pulitzer Celebrates America Recycles Week with the Launch of Lilly Loves Green!

Lilly Pulitzer Celebrates America Recycles Week with the Launch of Lilly Loves
Green!

PALM BEACH, Fla. Nov. 4 /PRNewswire/ -- Beginning this November, Lilly
Pulitzer is launching a year-long "Lilly Loves Green" campaign. Following the
brand's 50th Anniversary "Jubilee", the launch of Lilly Pulitzer's year of
green comes perfectly timed with America Recycles Week, which runs from
November 8th to the 15th. Lilly has never repeated a print in 50 years, and
this time their signature prints will raise funding and awareness for
important green causes. Looking back over 50 years, what really makes people
smile are the old Lillys. Not wrinkled and old. But worn and loved and just
eeking good stories. They have a memory of a vacation to somewhere sunburnt
and wonderful. A mom saved them for her children. Or a cousin wore them,
passed them to a neighbor who is packing and saving them for a sister.
They're meant to be recycled!

(Photo: http://www.newscom.com/cgi-bin/prnh/20091104/NY05808-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20091104/NY05808-b )
(Photo: http://www.newscom.com/cgi-bin/prnh/20091104/NY05808-c )

Fortunately people have been recycling Lilly Pulitzer for years, whether
passing it along to future generations to enjoy, or searching consignment
stores for pieces they know will last for decades. So Lilly Pulitzer is
introducing a capsule of items that are just that...the "Originals"
collection. Launching in tandem with America Recycles Week, they embody
everything that's treasured about Lilly and will be here for generations to
come, in the hopes that wearers will enjoy them to the fullest and then pass
them along. In other words... Reduce. Reuse. Re-Lilly.

The Lilly Pulitzer Resort collection features one print called "In the Slim",
inspired by an iconic Slim Aarons fashion photograph taken in 1964 for the
pages of Town & Country. Modern day "Originals" Kick and Kyra Kennedy,
daughters of Bobby Kennedy Jr., carry on the family tradition by modeling
"Originals" styles in Lilly Pulitzer's Resort campaign. They are following in
the footsteps of "original" Lilly fans, Jackie, Kathleen and her mother, Rose
Kennedy. The Kennedy gals even donated all of their modeling fees to
family-founded Riverkeeper Foundation, an organization dedicated to keeping
the Hudson River as green as possible.

Beyond being "sustainable" in concept, the collection itself is also
eco-friendly: All hangtags and in-garment labels are made of 100% recycled
material. The collection is officially endorsed by Cotton Inc., and the dye
process in which the garments are printed is internationally certified as
using low-impact dye, eliminating any harmful byproducts. The common
recycling statistics are out. An aluminum can take 500 years to break down.
A glass bottle can take 1000. Did you know Americans throw out an average of
68lbs of clothing a year?

Lilly Pulitzer is enlisting its customers to help recycle clothing, by
donating it to a very worthy cause. Someone in need of something
special...and Lilly's got just the group! Meet The Princess Project. A 100%
volunteer effort and non-profit organization solely devoted to putting smiles
on girls' faces. They provide free dresses and accessories to high school
girls who could not otherwise afford them to wear to one of the most memorable
nights in a girl's life...prom. Lilly Pulitzer is inviting customers
nationwide to dive into their closets to recycle for mother earth and an
incredibly good cause...

Between November 8th and 15th, customers are asked to donate "gently worn"
special occasion dresses (old prom, bridesmaid and other one-hit wonders in
the closets!) to help make memories for some deserving young girls! The
giving goes both ways...for every dress donated, customers receive a $10
credit towards your next "Originals" purchase. Bring dresses to your favorite
participating Lilly Pulitzer store or send to [Lilly Pulitzer for The Princess
Project 800 Third Avenue, King of Prussia, PA 19406] Lilly Pulitzer will be
packaging and sending all donations from its headquarters (affectionately
known as the Pink Palace) and stores to The Princess Palace!

If that weren't enough to kick off a year of eco-chic activity...what's pink,
printed...and "green" all over? Lilly Pulitzer's new electric car! Many are
out there zipping around in traffic-stopping Lilly Jeep Wranglers, but the
folks at Lilly Pulitzer couldn't very well spend a year loving green and great
causes that support our environment, without offering a new form of
transportation that fit the bill. It's affectionately referred to as an
E-LILLY by Tomberlin Automotive Group. It's 100% road worthy, charges with
any standard 110v household outlet, and travels for over 30 miles on a single
charge. The E-Lilly can be customized with just about anything you
want...2-seat, 4-seat, golf bag, trunk and more... even a monogram, and will
deliver just in time for the holidays! Prices start at $12,995 for the
standard E-LILLY. However, if purchased before December 31, 2009, the buyer
is eligible for a tax credit from the federal government!

The Lilly Loves Green campaign has just begun, stay tuned for future seasons
raising awareness for endangered species, buying local and more.

Joanna Lee
610.878.7721

Eileen Soltes
610.878.5445

SOURCE Lilly Pulitzer

Joanna Lee, +1-610-878-7721, or Eileen Soltes, +1-610-878-5445