RadioShack Social Media Application Creates Facebook Photo Mosaics

Carat and RadioShack Create 'MyMosaic' Function to Promote Retailer's Digital
Imaging Product Line

FORT WORTH, Texas, and BOSTON, July 7 /PRNewswire/ -- Facebook members
have a creative new way to showcase pictures of themselves, friends and
family. This popular social utility connects people with friends and others
who work, study and live around them. With the just-launched "RadioShack
MyMosaic" Facebook application, members now have an easy way to create
dazzling, multi-layered photo mosaics from online photos.
The application launch is part of a new RadioShack online social media
campaign that ties into photo uploading and sharing -- two of the most popular
activities on Facebook.
RadioShack's MyMosaic creates a digital mosaic from a selected image. The
image is made up of many smaller photos, forming one picture. Users can click
on the mosaic and go deeper and deeper into additional image layers of the
mosaic all made up of their friends' profile photos. The application is a
great way to display many photos on a profile page in one small space. In
addition, people can share their photo mosaic with friends and family.
Carat is a global independent media communications network that has worked
with RadioShack for the last several years. The company initiated the project
by partnering with Moma Labs to build the Facebook application for RadioShack.
The social media initiative, designed to build awareness for RadioShack's
digital imaging products, is also supported by an advertising program on
Facebook.
"RadioShack MyMosaic creates a visually dynamic way for people to create
and play with their own unique piece of digital photo art by zooming in and
out with the click of their mouse," said Melissa Romig, Media Director at
Carat. "This photo-intensive application showcases RadioShack's strong
involvement in the digital imaging product category."
Peter Whitsett, RadioShack's executive vice president, general
merchandising manager, added, "Through Facebook, we're helping raise our
brand's awareness and create additional relevance with a younger customer
base. Such an interesting and unusual application is a great testament to our
'Do Stuff' positioning by encouraging customers to create an enjoyable outcome
that previously did not exist."
To download the new application, go to Facebook's application search page
and search for "RadioShack MyMosaic." Or, visit
http://apps.facebook.com/radioshackmymosaic to go to the MyMosaic page
directly.
About RadioShack Corporation
RadioShack Corporation (NYSE: RSH) is one of the nation's most experienced
and trusted consumer electronics specialty retailers. Operating from
convenient and comfortable neighborhood and mall locations, RadioShack stores
deliver personalized product and service solutions within a few short minutes
of where most Americans either live or work. The company has a presence
through almost 6,000 company-operated stores and dealer outlets in the United
States and nearly 800 wireless phone kiosks. RadioShack's dedicated force of
knowledgeable and helpful sales associates has been consistently recognized by
several independent groups as providing the best customer service in the
consumer electronics and wireless industries. For more information on
RadioShack Corporation, or to purchase items online, visit
http://www.RadioShack.com.
About Carat
Carat is a global independent media communications network, with over 100
offices in over 80 countries. Carat is transforming communications --
creating communications that transform clients' businesses and leading
transformation of the communications world. Carat provides a full range of
services -- including media and market research; communications planning;
media planning and buying; multicultural communications; corporate trade;
branded entertainment; direct and digital marketing; experiential and
sponsorship services; and marketing analytics and consulting. Carat is part
of the Aegis Group -- a leading marketing services company listed on the
London Stock Exchange. For more information, visit the company's website at
http://www.carat.com.
CONTACTS:

Charles Hodges
RadioShack Corporation
Media.relations@radioshack.com
817-415-3300

Dan Soine
Carat
dan.soine@carat.com
415-541-2870

SOURCE Carat

Charles Hodges of RadioShack Corporation, +1-817-415-3300,
Media.relations@radioshack.com; or Dan Soine of Carat, +1-415-541-2870,
dan.soine@carat.com