RumbaFish Named 'Innovative Application Software Company Under $100M to Watch' by Leading Analyst Firm

RumbaFish Named 'Innovative Application Software Company Under $100M to Watch'
by Leading Analyst Firm
Recognition validates the company's ability to offer innovative social online
marketing alternatives to companies

PALO ALTO, Calif., Nov. 5 /PRNewswire/ -- RumbaFish Technologies, Inc., the
leading provider of real-time, effective, internet marketing for customer
engagement, today announced its selection as an "Innovative Application
Software Company to Watch Under $100M(i)" by leading IT market research and
advisory firm IDC. RumbaFish was one of ten companies recognized that deliver
innovative solutions to meet enterprise software application needs.

In IDC's Worldwide Software Business Solutions 2009 Top 10 Predications (IDC
#216214, January 2009) report, IDC cited key drivers of rapid change in the
software applications industry, such as the acceleration in the adoption of
SaaS (software as a service), business process sourcing and open source over
traditional on-premise software. The analyst also identified software within a
service and Web 2.0-like functionality moving into the enterprise as key
drivers. Contributing to this innovation are a group of small companies that
have an impact on the IT marketplace and exemplify these trends. IDC's
"Companies to Watch" reports are a qualitative evaluation of a set of vendors
within a specific market - they are not a stack ranking nor do they represent
an exhaustive evaluation of all companies in a segment or a comparative
ranking of the companies in the report.

"The software applications industry is in a change cycle fueled by economic
conditions, industry consolidation, and three major industry trends," said
Michael Fauscette, Group Vice President, Software Business Solutions, IDC.
"RumbaFish hits on these key trends and provides innovative technology to help
the enterprise build customer engagement through real-time social and online
marketing. Engaged customers are more loyal and provide the online equivalent
of 'word of mouth' advertising. RumbaFish offers brand evangelization coupled
with powerful analytics and the ability to dynamically update campaigns."

RumbaFish is the only SaaS that provides a self-service approach to create,
deploy, measure and dynamically update interactive online campaigns into new
and existing communications with a mouse click, all from a central location.
It gives ecommerce companies a means to sell more products or services by
engaging customers on their behalf. It also gives social communities the
ability to increase traffic, boost member acquisitions and monetize with
advertisers; and online media, brands and agencies a way to drive awareness,
test messages or let their audiences join a worthy cause with friends.
RumbaFish adds the ability to include incentives to reward and motivate
influencers to tweet their way to a good deal or perform certain behaviors
that further deepen the level of engagement, such as a boost in click-thru
rates, response rates and customer conversion rates.

"We are very excited to be selected as a 'Company to Watch,' by IDC," said
Michelle Bonat, CEO and Founder of RumbaFish. "This recognition validates our
approach to helping companies more cost-effectively manage their social
marketing efforts through smart, multi-platform customer engagement. Our
self-service approach to creating and deploying interactive online campaigns
gives companies flexibility and power in rewarding audiences for desired
behaviors. RumbaFish eliminates the need of an IT professional or the upfront
expense and maintenance of a customized solution."

Together with the company's launch at DEMOfall '09, RumbaFish has successfully
built momentum, signing a number of key contracts over the past month. "We
have built a reputation for capturing the affluent consumer where they are
most engaged and have surpassed the WSJ and Forbes' online reach," said
RumbaFish customer Skip Brand, CEO of Martini Media Network. "RumbaFish is key
in helping us connect premier brands with the active, elite consumers they
seek and its Customer Engagement Platform helps us deliver exceptional value
to our advertisers, publishers and consumers alike."

About RumbaFish
Based in Silicon Valley, RumbaFish delivers on the promise of real-time,
effective internet marketing. It is an integrated online marketing solution
with powerful analytics that lets companies create, deploy, analyze and
dynamically update interactive marketing campaigns all in one place without
the need of an IT professional. RumbaFish offers a solution for every
company's budget with its performance-based pricing model to cost-effectively
acquire new customers and grow market share. Companies receive a custom
solution without downloading or maintaining software, or the costs of IT and
software maintenance. RumbaFish builds into its software platform the ability
to add an incentive or reward for performing certain marketing behaviors, a
viral, "word-of-mouth" component to propagating content, and the ability to
measure results and dynamically update campaigns. For more information contact
us at gofish@rumbafish.com or visit us at http://www.rumbafish.com/. Why just
fish for customers when you can RumbaFish? Sign up for a free 30-day trial!

(i) IDC, Innovative Application Software Companies Under $100 Million to
Watch, Doc # 220505, October 2009

SOURCE RumbaFish Technologies, Inc.

Michelle Bonat of RumbaFish, +1-650-245-4697, michelle@rumbafish.com; or John
Sperrazzo of Eye-To-Eye Communications, Inc., +1-858-565-9800,
john@eyetoeyepr.com, for RumbaFish Technologies, Inc.