New Coalition Says No to Regressive and Discriminatory Beverage and Food Taxes

Health care reform is the right thing to do, but singling out consumer
products for taxation is wrong approach to complex problem - especially in
this economy

WASHINGTON, July 10 /PRNewswire-USNewswire/ -- Americans Against Food Taxes, a
new coalition of concerned individuals, working families, and small and large
businesses, was unveiled today to stand up against new taxes on beverages and
food, such as a tax on juice drinks and soda currently being considered by
some in Congress. The coalition also launched its new Web site at
www.nobeverageandfoodtaxes.com.

"A tax on juice drinks and soda would further squeeze hard-working families
already struggling to pay their bills and keep their health coverage. With the
economic downturn, there could not be a worse time to ask them to pay more for
the simple pleasures they enjoy," said Susan Neely, president and CEO of the
American Beverage Association.

"We all want to improve health care, but taxes don't make anyone healthy.
Education, exercise and balanced diets do that," Neely said.

Americans Against Food Taxes has two primary aims: to prevent the enactment of
regressive and discriminatory food taxes that will have no meaningful impact
on improving health care but will have a negative impact on American families
struggling in this economy; and to promote a healthy economy and healthy
lifestyles by educating Americans about smart solutions that rely upon
science, economic realities and common sense.

"Our customers and our businesses are already struggling to survive in this
recession," said Nelson A. Eusebio, executive director of the National
Supermarket Association and regional co-chair of Americans Against Food Taxes.
"We simply cannot afford more government regulation in the form of new taxes
on foods and beverages sold by supermarkets and enjoyed by everyday
Americans."

Americans Against Food Taxes' widespread membership is reflective of how
beverage and food taxes will hurt a broad array of individuals, families and
businesses across the country. It also represents concern about a slippery
slope that would lead to taxing other everyday grocery items. The coalition
already boasts more than 110 national and state organizations as members, as
well as more than 20,000 individuals, and it is growing by the day.

"The last thing we should do is tax food in the midst of the deepest economic
recession in over a generation. Food taxes are bad public policy because they
disproportionately impact America's working families," said Pamela G. Bailey,
president and CEO, Grocery Manufacturers Association.

Americans Against Food Taxes' membership includes: the American Beverage
Association, the National Supermarket Association, the Grocery Manufacturers
Association, the Can Manufacturers Institute, the Council for Citizens Against
Government Waste, the Corn Refiners Association, the Food Marketing Institute,
the International Dairy Foods Association, the National Association of
Convenience Stores, the National Grocers Association, the National Restaurant
Association, the Snack Food Association and the National Taxpayers Union,
among others.

"On behalf of the nation's nearly one million restaurants employing 13 million
people, the National Restaurant Association is strongly opposed to a beverage
tax that would only further reduce already slim profit-margins for the
restaurant industry," said Beth Johnson, executive vice president of public
affairs for the National Restaurant Association. "During these challenging
economic times, Congress should be finding ways to alleviate tax burdens on
Americans, rather than imposing new ones, such as the beverage tax."

More than 20,000 individuals have already joined the coalition and signed a
petition at the Americans Against Food Taxes Web site opposing new taxes on
juice drinks and soda. Individuals interested in joining this effort and
signing the petition can access it at the coalition's Web site:
www.nobeverageandfoodtaxes.com. The Web site also allows individuals and
businesses to send an e-mail to their Members of Congress opposing these
proposed taxes. More than 60,000 messages have been sent so far.

"The last thing American families need right now are higher grocery prices,
and consumers should be concerned that when Congress targets one food product
for a tax, other items in the grocery cart are at risk of being taxed to pay
for the next thing. Families need some relief in their grocery bills right
now, not a greater burden with higher taxes," said Barbara McConnell,
president, Food Industry Association Executives.

Americans Against Food Taxes supports health care reform, but taxing beverages
and foods will not teach our kids how to live a healthy lifestyle. In fact,
America's beverage and food industry is doing its part to reduce childhood
obesity and teach healthy lifestyles through innovation, nutrition education
and encouraging physical activity. Through the national School Beverage
Guidelines, America's leading beverage companies are cutting calories in
schools across the country. Under these guidelines, full-calorie soft drinks
are being removed from schools. The guidelines provide for only bottled water,
low-fat and non-fat milk and 100 percent juice in elementary and middle
schools, with the addition of diet sodas, low-calorie teas and reduced-portion
sports drinks in high schools. The guidelines have cut calories from beverages
in schools by 58 percent in just two years.

Americans Against Food Taxes is a coalition of concerned citizens --
responsible individuals, financially strapped families, small and large
businesses in communities across the country -- opposed to the Government's
proposed tax hike on food and beverages, including soda, juice drinks, and
flavored milks. The coalition has twin primary aims: 1) To promote a healthy
economy and healthy lifestyles by educating Americans about smart solutions
that rely upon science, economic realities and common sense; and 2) To prevent
the enactment of this regressive and discriminatory tax that will not teach
our children how to have a healthy lifestyle, and will have no meaningful
impact on child behavior or public health, but will have a negative impact on
American families struggling in this economy.

SOURCE Americans Against Food Taxes

Tracey Halliday of Americans Against Food Taxes, +1-202-463-6770