Visible Technologies Launches TruReputation for Search Reputation Management

Company Reveals Unique Reputation Index to Score the Sentiment of Online Content
BELLEVUE, Wash.--(Business Wire)--
Visible Technologies, a leading provider of social media analysis and engagement
solutions, today announced the expansion of its search reputation management
business with the launch of TruReputationTM. TruReputation is a full suite of
online reputation management services that provides individuals and corporations
with an effective way to comprehensively manage their reputation in search
engine results through assessment and measurement, protection and repair.

"With more than 8.6 billion searches happening online in the month of April 2009
alone, search engines are the primary tool people use to navigate the Internet.
The influx of consumer-generated content on the Web, which can be highly biased
or inaccurate, has caused the dynamic of search result rankings to rapidly
fluctuate, making search reputation management even more of an imperative for
individuals and businesses than ever before," said Jim Webber, executive vice
president of TruReputation, Visible Technologies. "In today`s turbulent economic
times with increased media scrutiny of our business leaders and public figures,
protecting one`s reputation online is no longer a luxury, it`s a necessity."

To help individuals and organizations understand and measure their reputation
rank in search engines, Visible Technologies also launched TruReputation Score,
an index representing reputation across all major search engines. By using a
proprietary set of algorithms, the TruReputation Score reveals the sentiment of
online content related to an individual`s or company`s search results: the
higher the score, the more accurate the reflection of an individual or corporate
brand in search results. TruReputation Score is being offered free:
http://www.trureputationscore.com/.

"Proactively building and promoting a positive reputation in search results is a
natural fit with Visible Technologies` mission of empowering our clients to
build customer advocacy and increase sales," said Blake Cahill, senior vice
president of marketing, Visible Technologies. "The expansion of our search
reputation management service and launch of TruReputation enables our clients to
ensure their brand is accurately reflected online."

Comprehensive Solution for Search Reputation Management

TruReputation is designed to help increase and manage brand visibility by
building relevant search referrals, improving conversions and measuring success.
Visible Technologies optimizes online reputations by working closely with and
advising TruReputation clients on developing critical personal and corporate
brand management strategies.

TruReputation manages and protects business reputations by:

* Serving as an early warning and protection system for potential crisis issues
* Mitigating crisis damage reflected in search engine results
* Repairing and rebuilding brand reputation
* Protecting and defending brand reputation by promoting the most accurate and
relevant brand content

TruReputation manages and protects personal reputations by:

* Helping individuals establish and own their name space in search results
* Promoting, defending and managing individual reputations by raising the
visibility of the most relevant and accurate content
* Serving as an early warning and protection system for potential crisis issues
* Mitigating crisis damage and rebuilding name reputation in search engine
results

Inaccurate and Biased Search Results Leaves a Lasting Effect on Business Results
and Personal Identity

An April 2009 Aberdeen Research report, "Brand Reputation Management: Using
Online Monitoring to Protect the Company's Crown Jewels," authored by research
fellow Jeff Zabin, found organizations that embrace brand reputation management
best practices not only have a better public image than other firms, but are
twice as likely as peers to increase shareholder value. TruReputation helps
companies stay viable by protecting their reputation as well as develops and
manages personal brands for individuals who are in the public eye and want to
optimize their personal search results.

Due to the proliferation of online social conversations, brand reputation is
emerging as a booming market. Industry pioneers have partnered to help shape
best practices and standards, creating the Online Reputation Management
Association (ORMA). Visible Technologies is a founding member of ORMA and due to
his pioneering work in the space, Webber was recently named to the
organization`s board of directors.

About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying
about them online, and it enables brands to participate in the right
conversations with the right influencers at the right time. With this real-time
business insight and response, companies build relationships with customers,
bolster their brands and grow revenue. Its innovative TruCast platform is the
industry's first complete solution for social media analysis and participation.
Visible Technologies also helps brands and individuals manage and protect their
online reputations with the powerful TruReputation suite of services. For more
information, go to www.visibletechnologies.com, www.trureputation.com, or follow
the blog at www.visinsights.com.

TruCast and TruReputation are trademarks of Visible Technologies. All other
product and company names mentioned herein may be trademarks of their respective
owners.

Visible Technologies
Blake Cahill, 206-838-1178
blake@visibletechnologies.com
or
Blanc & Otus
Meredith Obendorfer, 415-856-5167
mobendorfer@blancandotus.com

Copyright Business Wire 2009