eDOORWAYS Retains Applied Storytelling to Lead Brand Development

HOUSTON--(Business Wire)--
The eDOORWAYS Corporation (OTCBB:EDWY) has retained Applied
Storytelling a San Francisco-based consulting firm specializing in
brand development for market leaders as well as highly innovative
startups, to develop eDOORWAYS' brand and rollout strategy.

Since 1992, Applied Storytelling has developed a reputation for
successful brand strategy and creative development across a range of
consumer and business-to-business categories. The firm has played a
key role in important initiatives for companies as diverse as
Allergan, Disney, Estee Lauder, Intel, MGMMirage, Qualcomm and Visa.

As Eric La Brecque of Applied Storytelling states, "Brands live at
the intersection of business strategy and individual desire. At heart,
they're stories charged with meaning and emotion."

Gary Kimmons, President & CEO of eDOORWAYS, concurs that any
company, especially one operating as internet based service, product
and content provider must not only deliver clear and immediate value
to the end user but must also inspire and engage with that end user
from the very outset.

Notes Kimmons, "eDOORWAYS is a web-based consumer problem solving
gateway that supports lifestyle, online business, solutions providers,
experts, recommendations, goods, services and more united under a
single global consumer community in a creatively new and effective
way."

"A platform such as this doesn't simply require brand recognition,
but demands that the brand be developed with great care prior well
before the business makes its prime-time debut."

Asked what makes Applied Storytelling so special, Kimmons
responds, "They bring a rare combination of acumen and art to our
enterprise. Working with them, I see my own business through a fresh
set of eyes."

Applied Storytelling's best practices approach to positioning
companies and giving them the tools to connect with their audiences in
authentic, compelling ways is geared to providing eDOORWAYS with the
support it needs to develop a comprehensive advertising, marketing and
brand development program for its Business to Business and Business to
Consumer platforms.

About eDOORWAYS Corporation

For more information on eDOORWAYS Corporation and/or the
"eDOORWAYS" initiative, please e-mail a package request at
info@edoorways.com or call (832) 284-4276.

Safe Harbor

Statements in this news release that are not historical facts,
including statements about plans and expectations regarding products
and opportunities, demand and acceptance of new or existing products,
capital resources and future financial results are forward-looking.
Forward-looking statements involve risks and uncertainties which may
cause the Company's actual results in future periods to differ
materially from those expressed. These uncertainties and risks include
changing consumer preferences, lack of success of new products, loss
of the Company's customers, competition and other factors discussed
from time to time in the Company's filings with the Securities and
Exchange Commission.

eDOORWAYS Corporation
Renee Ethridge, 832-284-4276
reneee@edoorways.com

Copyright Business Wire 2008