Farmers Insurance Emphasizes 'Right Fit' Coverages for Consumers in New Ad Campaign...

Farmers Insurance Emphasizes 'Right Fit' Coverages for Consumers in New Ad
Campaign Featuring Renown Actor/Director Edward James Olmos

LOS ANGELES, July 13 /PRNewswire/ -- Farmers Insurance Group announced today
it has launched its latest Hispanic advertising campaign titled "Force Field"
that includes TV, radio and rich media - all produced by U.S. Hispanic Agency
of Record Accentmarketing.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080605/LATH062)

"'Force Field' is a visual representation of finding the right fit when it
comes to providing individualized insurance coverage that's right for each
person," explained Luisa Acosta Franco, Farmers Vice President of
Multicultural Marketing. "The visuals allow consumers to quickly capture a
message of personalized protection and demonstrates different ways that
getting the wrong insurance coverage can be ineffective, insufficient,
excessive, or over-priced."

Continuing in his role as Farmers Insurance Hispanic spokesperson, Edward
James Olmos assures viewers in "Force Field" that Farmers agents go through
some of the best training in the industry, so customers can rest assured that
their Farmers coverage will be right for them.

"At Farmers, we strive to offer our customers the peace of mind associated
with knowing that their insurance coverage is right for them and we achieve
this by providing our agents exclusive training at our award-winning
University of Farmers," said Acosta-Franco.

Based on the right fit concept from "Force Field", the radio campaign includes
:30 and :60 second versions while the digital campaign is composed of rich
media banners that include user-activated banners, videos banners and
expandable video boards, that will direct consumers to Farmers' in-language
website, www.segurosfarmers.com.

"The 'force field' spot makes an impact and uniquely illustrates Farmers'
'right fit' coverage. It sets Farmers apart from the competition and shows
that Farmers' highly trained agents deliver on personalized insurance and
'tranquilidad'," said Alice Rivera, VP Group Account Director,
Accentmarketing.

Details of "Force Field" TV Spot:
-- Title: "Force Field"
-- Agency: Accentmarketing
-- Client: Farmers Insurance
-- Length of Spot: 30-seconds (:25 / :15 versions available)
-- Launch Date: July 6, 2009
-- Markets where it will air: National
-- Associate Creative Director: Peter Sanchez
-- Senior Copy Writer: Maite Garcia
-- VP, Account Group Director: Alice Rivera
-- Account Director: Emily Preciado-Fonseca
-- Executive Producer: Rudy Leschhorn
-- Production House: Weird Pictures

-- Director: Martin Weisz

About Farmers
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers
Exchanges, as the case may be. Farmers Group, Inc., a management and holding
company, along with its subsidiaries, is wholly owned by the Zurich Financial
Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers
Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange),
including their subsidiaries and affiliates, owned by their policyholders, and
managed by Farmers Group, Inc. and its subsidiaries. For more information
about Farmers, visit our Web site at www.farmers.com.

About Accentmarketing
Established in 1994, Accentmarketing (accentmarketing.com) is a full-service
Hispanic marketing communications agency with offices in Miami, Los Angeles
and Detroit. A certified minority owned business and member of The Interpublic
Group of Companies, Accentmarketing employs a multinational and multicultural
staff. The agency's client partners include the American Heart Association,
Farmers Insurance, GobiernoUSA.gov, Chevrolet, the California Association of
Realtors, Kaiser Permanente, Brown-Forman and the US Navy.

Media Contacts:

Jerry Davies
Farmers Insurance - Director of Media Relations
323-932-3662
jerry.davies@farmersinsurance.com

Claudia Miani
Accentmarketing - PR Supervisor
305-537-2282
cmiani@accentmarketing.com

SOURCE Farmers Insurance Group

Jerry Davies, Director of Media Relations of Farmers Insurance,
+1-323-932-3662, jerry.davies@farmersinsurance.com; or Claudia Miani, PR
Supervisor of Accentmarketing, +1-305-537-2282, cmiani@accentmarketing.com,
for Farmers Insurance