Avery Dennison RFID`s new AD-843 Inlay Selected by METRO Group for Pallet Level Tracking and Inventory Control

New RFID Inlay Provides Significant Performance Increase Across a Wide Range of
Applications
FLOWERY BRANCH, Ga.--(Business Wire)--
Avery Dennison RFID Division (NYSE: AVY) was selected by METRO Group, one of the
world`s largest retailers, to provide RFID inlays for their inventory control
and pallet level tracking RFID system in their Distribution Center in Germany.
The AD-843 is one of several new UHF inlays recently developed by Avery Dennison
RFID for use across retail and supply chain applications.

"Avery Dennison`s AD-843 proved an excellent performance for mixed and difficult
pallet contents that made it a natural choice for our RFID based supply chain
operations," said Dr. Gerd Wolfram, Head of CIO-Office, METRO Group."It shows
its capabilities when it is needed most. Using the AD-843 increased our read
accuracy to a reliable record level of consistently well over 99% during our
deployment."

METRO Group initially chose the AD-843 inlay for pallet level tagging, and is
evaluating expansion of the deployment to other product applications. One
exciting characteristic of the AD-843 is its superior performance when attached
to metal items. The AD-843 is one of several new RFID inlays recently released
by Avery Dennison RFID for use across multiple market segments such as supply
chain, aviation and asset tracking. The new inlays join a full suite of other
UHF RFID inlay solutions as well as a recently announced portfolio of HF RFID
tags available from Avery Dennison RFID. These inlays provide enhanced read
performance and read rates that enable efficiency improvements and cost savings.

"We were pleased to be selected by METRO Group to provide this RFID technology,"
said Jack Farrell, vice president and general manager of Avery Dennison`s RFID
Division. "METRO Group represents a retailer that is leveraging RFID technology
to realize significant operational efficiencies and cost savings, and Avery
Dennison RFID is glad to be able to support that effort through our products and
testing services."

Customers can view the full line of Avery Dennison RFID products at
www.rfid.averydennison.com.

About Avery Dennison RFID

Avery Dennison RFID, headquartered in Flowery Branch, Georgia, manufactures and
markets RFID inlays and durable tags through label converters and systems
integrators. With design, testing and manufacturing facilities in the U.S. and
Europe, Avery Dennison RFID is a leader in the global RFID marketplace, serving
manufacturers, the consumer packaged goods and pharmaceutical industries, as
well as the U.S. Department of Defense. Avery Dennison RFID is a business unit
of Avery Dennison Corporation. For more information on Avery Dennison RFID,
visit www.rfid.averydennison.com.

About Avery Dennison Corporation

Avery Dennison Corporation (NYSE:AVY), a global leader in pressure-sensitive
labeling materials, retail tag, ticketing and branding systems, and office
products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company
with 2008 sales of $6.7 billion. It currently employs more than 36,000
individuals in 60 countries. For more information on Avery Dennison, visit
www.averydennison.com.

Avery Dennison Corporation
Judy Abelman, 440-534-4943
judy.abelman@averydennison.com

Copyright Business Wire 2009