New Report Predicts a Global Mobile Search Revenue of $3.8 Billion by 2012

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c83167) has announced the
addition of Mobile Search: Location, Location, Location to their
offering.

The number and variety of searches on mobile phones jumped sharply
during the second half of 2007, causing eMarketer to raise its global
mobile search revenue forecast up from $83 million in 2007 to $3.8
billion by 2012.

The Mobile Search report analyzes the trends that are driving
advertising revenues in this almost too-hot-to-handle category.

For marketers, now is the time to jump into mobile search--at
least, with an experimental budget--and start learning fast.

However, remember, though mobile search is similar to Web search,
it is not the same and different lessons apply.

For one, in the short term, consumers are likely to use several
different mobile search modes or providers, instead of converging
around a single solution.

Equally important for the success of mobile search is the
integration of national and local search results--and that hasn't
happened yet.

Key questions the "Mobile Search" report answers:

-How big will the mobile search market be by 2012?

-How is mobile search behavior shifting?

-Which geographies are seeing the most mobile search activity?

-What will competition among mobile carriers, Web portals and
directory publishers mean for marketers?

-How will mobile search affect mobile marketing?

And many others...

For more information visit
here

Source: eMarketer

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

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