Research and Markets: 2007-2008 Sports Nutrition Weight Loss Report

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/c8b1ac/20072008_sports_n)
has announced the addition of the "2007-2008 Sports Nutrition Weight
Loss Report" report to their offering.

Sports nutrition companies once faced the stark reality that their
historical base of products were designed for, and fundamentally
appealed to, a small minority of the population. Weight-loss companies
came to a similar conclusion and low-carb companies ultimately
realized that their products were more a niche or a seasonal fad than
firmly latched on to the American psyche. Energy drinks may be heading
in the same direction with teens, but this is not yet clear.

The central challenge in the SNWL market is to move away from fad
marketing and build a larger base of loyal customers. Education must
be an important component. Messages and products must be more about
long-term nutrition and health than just about short-term weight loss.
Weight-loss companies that depend on products must face the fact that
weight-conscious Americans will increasingly embrace more active
lifestyles, eat better foods and demand the benefits of weight-loss
and nutrition science in more than just one product, whether it be
pills, meal replacements or low-carb foods. Companies must provide
consumers with an expanding variety of forms in pills, drinks, foods
and educational materials to link to their desired lifestyle if they
are to retain them as loyal, lifelong customers.

There is little doubt that Americans desire healthier lifestyles
and healthcare. Demographic trends only confirm and enhance this
demand. In 2006, the sports nutrition and weight-loss sector was
healing its wounded, with all but the low-carb category delivering
healthy growth. Growth will continue at rates above inflation and
billions of dollars in new sales await new product and company
launches. Specialty products for sports nutrition and weight loss
therefore face a market demand profile of considerable scope and vast
potential for the foreseeable future.

This new 341-page 2007-2008 Sports Nutrition & Weight Loss Report
Industry Report provides the most comprehensive analysis of the
$18.2-billion U.S. sports nutrition and weight loss(SNWL) categories.

This report reviews the most dynamic segments of the nutrition
industry -- and also perhaps of the broader food and pharmaceuticals
industries.

-Report presents data and analysis of the 6 SNWL categories:
Sports/Energy Beverages, Weight loss pills, Sports Nutrition
Supplements, Nutrition Bars, Weight Loss Meal Replacement supplements,
& Low-Carb Foods. All are analyzed in a comprehensive products,
companies and channels style.

-Historical Data from 1997-2006 & forecasts from 2007-2013 in all
product categories across all sales channels

-Mergers & acquisitions in the sports nutrition & weight loss
market space

-Analysis on nutrition bars and their first positive market growth
in 4 years

-Overviews on changing market share in weight-loss pills and
liquid meal replacements

-Updates on the exploding Sports & Energy drink market

Key Topics Covered:

1.TABLE OF CONTENTS

2.EXECUTIVE SUMMARY

3.MARKET DATA & OVERVIEW

4.PRODUCTS

5.SALES CHANNELS & DISTRIBUTION

6.SNWL RAW MATERIAL & INGREDIENT SUPPLY

7.COMPANY PROFILES

Companies Mentioned:

ABBOTT LABS

ALMASED

APEX FITNESS

AST SPORTS SCIENCE

ATKINS NUTRITIONALS

BASIC RESEARCH

BDIMARKETING

BETASTATIN NUTRITIONAL RESEARCH

BIOPLEX NUTRITION

BIOTEST LABORATORIES

BODYONICS

BRICKER LABS

BSN

BUMBLE BAR

CELEBRITY PRODUCTS DIRECT (HOLLYWOOD CELEBRITY DIET)

CHAMPION NUTRITION

CHATTEM (DEXATRIM NATURAL)

CHEF JAY'S (TRI-O-PLEX)

CLIF BAR

COCA-COLA

COLORADO BAKING COMPANY (PEAK BAR)

COUNTRY LIFE (BIOCHEM)

CYBERGENICS

CYTODYNE TECHNOLOGIES (XENADRINE)

CYTOSPORT

DA VINCI'S GOURMET

DEBOER

DELICIOUSLY SLIM (BENSALEM NATURALS)

ECLIPSE

ERGOPHARM

EXPERT FOODS

FIZOGEN PRECISION TECHNOLOGIES

FOREVER LIVING

GLENNYS SLIM

GNC PERFORMANCE

GOEN GROUP (TRIMSPA, NUTRAMERICA)

GRAM'S GOURMET

HANSEN'S

HEALTH&NUTRITION SYSTEMS (CARB CUTTER, THIN TABS, ACUTRIM NATURAL)

HERBALIFE

HOBARAMA (BAWLS GUARANA)

HOLLYWOOD MIRACLE DIET (48 HOUR DIET)

ISATORI GLOBAL TECHNOLOGIES

ISS RESEARCH

JOSEPH'S

KAIZEN NUTRITION

KELLOGG

KRAFT FOODS

LA NOUBA

LA TORTILLA

LABRADA BODYBUILDING NUTRITION

LOGIC NUTRITION

MARS (SNICKERSMARATHON)

MAX MUSCLE

MAXIMUM HUMAN PERFORMANCE

MDLABS

MEDICAL RESEARCH INSTITUTE

METABOLIC NUTRITION

METABOLIC RESPONSEMODIFIERS

METABOLIC TECHNOLOGIES

MLO PRODUCTS

MOLECULAR NUTRITION

MONARCH

MOUNTAIN BREAD

MUSCLE LINK

MUSCLE MARKETING USA

IOVATE

NATROL

NATURADE

NATURE'S BEST

NBTY

NESTLE

NEXT PROTEINS INTERNATIONAL

NOVARTIS

NUTREX RESEARCH

NUTRITIONAL TECHNOLOGIES

NVE PHARMACEUTICAL

OLYMPIAN LABS

OPTIMUM NUTRITION

PATENTHEALTH

PEPSI

PHARMAGENX

PREMIER NUTRITION

PRIME HEALTH SUPPLEMENTS (THINK!)

PROMATRIX

RED BULL

RIPFAST

ROCKSTAR

ROSS CHOCOLATES

SCHWARTZ LABORATORIES

SCIFIT

SCITEC NUTRITION

PROMAX NUTRITION

STEEL'S GOURMET

SYNTRAX (SI03)

THERMO-LIFE INTERNATIONAL

IDEASPHERE(FORMERLY TWINLAB CORPORATION)

ULTIMATE NUTRITION

UNILEVER (SLIMFAST)

UNIVERSAL NUTRITION CORP

VHT BODY

WALDEN FARMS

WEIDER NUTRITION INTERNATIONAL

WINDMILL CONSUMER (VITAQUEST, GARDEN STATE NUTRITION, CELEMARK)

WINDOW ROCK (CORTISLIM)

YAMATE CHOCOLATIER

For more information visit
http://www.researchandmarkets.com/research/c8b1ac/20072008_sports_n

Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

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