Non-Prescription, Replens Long-Lasting Vaginal Moisturizer(R) Instant Relief for...

Non-Prescription, Replens Long-Lasting Vaginal Moisturizer(R) Instant Relief for Feminine Dryness as Effective as Popular Hormone Therapy Number One According to Pharmacists in Canada

OAKVILLE, Ontario--(Business Wire)--
Pharmacy Post has named Replens Long Lasting Vaginal
Moisturizer(R) the number one recommended product in the vaginal
lubricant and moisturizer market in their annual "Over the Counter
Market Report."

"Sales are soaring," said the OTC Market Report. "Considering the
current aging demographics and a new openness to talking about
personal lubricants, the category is likely poised for greater
expansion."

Drugstores in Canada sold $14.6 million in personal lubricants and
moisturizers last year, which is a 12% jump from 2006. Sales across
all channels rose by 14%, and dollar sales were up 10% in food and
mass merchandise stores.(a)

As the number one recommended product, Replens has been leading
the way to increase the visibility of vaginal moisturizers among women
seeking alternatives to hormone therapy. Last year, the New England
Journal of Medicine reported that Replens was just as effective at
relieving vaginal dryness as prescription hormones. Over-the-counter,
Replens Vaginal Moisturizer(R) provides soothing, immediate, and
long-lasting relief from feminine dryness for 72 hours.

"In a randomized trial, a polycarbophil-based vaginal moisturizer
available over the counter (Replens) provided relief of vaginal
(dryness) symptoms that was equivalent to that of vaginal estrogen ...
" stated the article from the Nov. 30th, 2006 issue entitled
"Management of Menopausal Symptoms," by Deborah Grady, M.D., M.P.H.

Decreases in estrogen levels can cause vaginal tissues to become
thin, dry, and less elastic. Feminine dryness, whether mild or severe,
can cause pain during intimacy and discomfort, even among those who
are not sexually active.

While dryness is common in menopause, it can affect women of all
ages. A decrease in estrogen levels can occur during menopause or
perimenopause, childbirth, breast-feeding, cancer, radiation, hormone
therapy, chemotherapy, ovarian surgery, cigarette smoking, tampon use,
excessive exercise, or stress. Certain cancer and diabetes medications
and antidepressants can also cause vaginal dryness.

"Millions of women suffer from vaginal dryness, a real problem
that affects and interferes with their daily lives," said Dr. Machelle
M. Seibel, a Professor of Obstetrics and Gynecology at the University
of Massachusetts. "Vaginal dryness can occur at any age, and its
effects range from minor discomfort to pain during intimacy."

It is not surprising that Replens stands out as a leader in the
personal lubricants and moisturizers aisle because it is a true
long-lasting solution for vaginal dryness. There are several choices
for women who are looking for a little something extra for intimacy.
One new addition is Intimate Options Personal Lubricant Mousse by
Replens. "A personal lubricant can reduce painful friction during
sexual intercourse, but will not resolve the underlying dryness
problem," adds Seibel. "The best choice for a long-lasting treatment
is a vaginal moisturizer, particularly if dryness is a recurring
complaint. Moisturizers provide soothing, immediate, and long-lasting
relief while helping rejuvenate the vaginal lining."

Replens Long-Lasting Vaginal Moisturizer is a long-lasting vaginal
moisturizer that continuously delivers moisture for three days,
providing safe and soothing relief for this common problem.
Non-prescription Replens works to replenish and maintain moisture and
starts working immediately with just one treatment.

Replens Vaginal Moisturizer is available in pharmacies across
Canada. For more information, call 1-866-337-4500.

(a)Pharmacy Post, April 2008. "Personal Lubricants"

(a)(a) New England Journal of Medicine, Nov. 30th, 2006
"Management of Menopausal Symptoms," by Deborah Grady, M.D., M.P.H

Lil' Drug Store Products, Inc. is responsible for the production,
sales and distribution of innovative consumer healthcare products
worldwide. Lil' Drug Store's product mix includes feminine care
(Replens(R) Long-Lasting Vaginal Moisturizer, Intimate Options Mousse
Personal Lubricant and RepHresh Vaginal Gel), braces and supports
(Wellgate for Women) and pain relief (Legatrin PM(R) pain
reliever/sleep aid) among others. www.replens.com

Lil' Drug Store Products is proud to work with WellSpring
Pharmaceutical Canada Corp. to make Replens Long-Lasting available to
women in Canada. www.wellspringpharm.ca WellSpring is a privately-held
company founded in 1999 by Dr. Robert Vukovich to develop and market
niche products licensed or purchased from major pharmaceutical
companies.

Global Communication Works, Houston
Suzy Ginsburg, 713-721-4774
suzy@gcomworks.com

Copyright Business Wire 2008