Rosetta Acquires Interactive Marketing Agency Brulant

Acquisition Creates One of Largest U.S. Interactive Agencies

PRINCETON, N.J., July 30 /PRNewswire/ -- Rosetta announced today that it
has acquired Brulant, an interactive marketing agency based in Cleveland,
Ohio, working with top brands in the Retail & Consumer Goods, Financial
Services and Hospitality industries.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080730/CLW048 )
Brulant's clients include Borders, Coach, Nationwide, Citizens Bank,
National City Bank, Marriott and Scholastic, among others. Rosetta serves
leading brands within the Healthcare, Financial Services and Consumer
Technology verticals that include Johnson & Johnson, Bristol Myers Squibb,
Allergan, Shire, HSBC and Microsoft.
"By combining the strengths of Rosetta and Brulant, we are creating an
interactive agency juggernaut focused on translating personalized consumer
connections into business results," says Chris Kuenne, Rosetta's Founder,
Chairman and CEO. "The interactive marketing landscape is rapidly shifting
from mass to personalized targeting and from fuzzy equity measures to
precisely measured, managed and optimized customer relationship economics.
With the acquisition of Brulant, Rosetta is now uniquely positioned to help
our clients build profitable market share within the complex world of
interactive marketing."
"Brulant was looking for a way to broaden and deepen our capabilities to
keep up with our clients' increased demand for our interactive marketing
services, and for more breadth and depth in our capabilities," notes Len
Pagon, Brulant's Founder and CEO. "We are extremely excited about the
opportunities created by combining our technology-infused interactive
marketing solutions with Rosetta's patented Personality(R) based segmentation
and its application to personalized marketing. We eagerly anticipate bringing
our expanded offering to the marketplace."
Rosetta and Brulant will consolidate under the Rosetta brand after a short
transition period. Pagon, Brulant's Founder and CEO, will remain as Vice
Chairman of Growth Initiatives for Rosetta. The acquisition will add offices
in Cleveland, Ohio; Chicago, Ill.; and Boston, Mass. to Rosetta's current
locations in Princeton, N.J., New York, N.Y. and Denver, Colo.
New York-based media mergers and acquisition firm AdMedia Partners acted
as financial advisor to Brulant in the transaction. Brown Brothers Harriman
led both the M&A advisory and bank debt syndicate, and Winterberry played an
advisory role in Rosetta's overall acquisition strategy.
About Rosetta
Founded in 1998, Rosetta is one of the leading interactive agencies
focused on translating personalized customer connections into client business
results. We bring deep industry expertise to our client work within the Retail
& Consumer Products, Healthcare, Financial Services, Media & Technology and
B2B verticals.
We partner with our clients to DISCOVER the underlying drivers of
consumers' product usage, brand choice and profitability through
Personality(R) based segmentation, TRANSLATE these insights into personally
relevant programs that attract, deepen and retain more profitable customer
relationships, and ACHIEVE measurable impact, sustainable competitive
advantage and faster business growth.
Our client service model is based on forging a deep partnership between
our integrated team of strategy, technology and creative experts and our
clients' organizations to ensure accelerated and sustained business impact.
Some of our enduring client partnerships within retail include Scholastic,
Coach, Borders and Tractor Supply Company; within healthcare include Johnson &
Johnson, Bristol Myers Squibb, Allergan & Shire; within financial services
include HSBC, Nationwide, Citizens Bank and National City Bank; and within
Media & Technology include Microsoft and T-Mobile.
For more information, visit www.rosetta.com and follow the links at the
bottom, or click www.brulant.com .
SOURCE Rosetta

Shev Rush for Rosetta, +1-760-567-4321, shev@shevrushpr.com