Editorial Feature: BPA and the UK's Association of B2B Agencies Formalize Relationship Through Associate Memberships

SHELTON, CT, Jun 29 (MARKET WIRE) --
BPA Worldwide, the only organization which audits circulation, traffic
and attendance data for print, online and events media on a global basis,
and abba, the UK-based Association of B2B Agencies, have announced they
will formalize their relationship by exchange of Associate Memberships.

The two not-for-profit organizations are to confer mutual associate
membership status which will provide abba member agencies with access to
BPA's library of circulation reports as well as its collection of media
measurement tools and educational services. In the UK, BPA has particular
experience in auditing business-to-business media within the technical
B2B sector as well as media with an international reach in both audience
and advertising terms.

These data resources include circulation data on all print titles audited
by BPA, as well as web traffic data. The BPA Interactive tool, utilizing
Nielsen Online's tagging technology, addresses the growing market need to
enable audited print circulations and audited web traffic data to be
concurrently reported to better demonstrate a brand's overall reach.

"The prospect of a relationship with abba is very attractive to us,"
explained Stuart Wilkinson, BPA Worldwide's Managing Director for EMEA.
"BPA is a globally recognized specialist in business-to-business media
auditing and so a relationship with the leading community of B2B agency
professionals in the UK will prove mutually beneficial."

John Stanton, Chairman of abba, which supports agencies and client
marketers that work in B2B marketing and communications by providing a
platform from which to promote their businesses, exchange ideas and best
practices, saw similar benefits in the relationship. "We see a great
opportunity for our members to increase their understanding of media
metrics and audits and provide more value to our clients' media needs
through our association with BPA."

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The preceding is an American Business Media Editorial Exclusive
issued via Marketwire. Neither the ABM nor Marketwire are responsible for
the content of the preceding document.

Founded in 1906, American Business Media is the association of business
information providers, delivering business intelligence to industry
professionals worldwide, including Madison Avenue, Wall Street and the
Beltway. Its 300 plus member companies reach an audience of more than 100
million professionals and represent nearly 6,000 print and online titles
and over 1,000 trade shows, with well over $26 billion in annual revenues.

For more information, please contact:
Glenn Schutz
203-447-2873
gschutz@bpaww.com

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