Acxiom Adds D.K. Shifflet & Associates Survey Data, Creating More Powerful Information...

Acxiom Adds D.K. Shifflet & Associates Survey Data, Creating More Powerful Information Source for Travel Marketers

Acxiom and DKSA to Link Data Sources for Modeling, Analysis and
Reporting with the PERSONICX(R) Segmentation System, Driving Key
Insights into Consumer Travel Behavior.
LITTLE ROCK, Ark.--(Business Wire)--
Acxiom(R) Corporation (NASDAQ: ACXM) today announced a new
marketing solution that provides travel companies with detailed
insights about the buying and travel behaviors of customers and
prospects. Acxiom has added D.K. Shifflet & Associates' in-depth
travel survey data for the first time to PersonicX, its
household-level consumer segmentation suite. This new layer of
consumer information enables marketers targeting the consumer travel
industry to leverage Acxiom's strengths in segmentation, customer
modeling,and consumer analysis to create more customer-centric
marketing programs and greater sales results.

"Integrating this level of consumer preference and behavior
information with PersonicX will allow travel marketers to efficiently
target the most likely customers - one of the keys to successfully
navigating an economy showing signs of recession," said Greg Hogue,
Acxiom's Travel Industry Executive, who was recently elected to the
Travel Industry Association board of directors.

Key benefits of the solution for travel marketers include the
ability to:

-- Use actual travel behavior to better identify and understand
those customers providing the largest profit and holding the
highest potential.

-- Find and develop high value prospective customers that mirror
their existing best customers.

-- Leverage research to drive targeted prospect list selection.

-- Generate detailed reports, analyze competitors' consumer
markets and demonstrate strengths, weaknesses, opportunities
and threats using PersonicX Classic clusters.

Travel marketers can leverage the combined PersonicX and DKSA data
to increase the efficiency and effectiveness of their marketing
initiatives for even greater return on investment. By understanding
the PersonicX Classic clusters most likely to patronize certain hotel
chains, engage in specific travel activities, fly airlines based on
loyalty or cost, etc., marketers can now concentrate their efforts on
better understanding and more effectively communicating with travelers
- both customers and prospects. For further insights, this data will
also be linked with Acxiom's InfoBase-X(TM), providing in-depth
analysis and custom models available from Acxiom's Analytic
Consultants. Armed with these two powerful data sources, marketers can
allocate their marketing dollars more effectively, spending more where
their target market is likely to be - crucial in today's economy.

"Our clients are intent on understanding the consumer markets, and
their own customers and prospects, at deeper levels every day. They
create a competitive edge by using PersonicX segmentation products to
uncover insights into key consumer needs and desires that are
actionable and effective," said Louis Rolleigh, PersonicX Product
Leader, Acxiom Corporation. "Now that PersonicX is linked to the
powerful DKSA travel data, our clients will have unprecedented access
to in-depth travel-related insights within each PersonicX cluster,
furthering that competitive advantage in the marketplace."

DKSA provides industry-leading market research on travel-related
measurement for clients worldwide. With details that provide a
complete view of travel behavior such as frequency, purpose, hotel
stays, airlines, car rentals, expenditures and more, DKSA provides a
premier database on traveler types and brands. Through continuous
measurement techniques employed by DKSA, clients can be assured the
most accurate and up-to-date view of lodging, transportation and
destination activities throughout the United States.

"The combined data asset of Acxiom's PersonicX and our monthly
proprietary travel research will provide marketers with detailed
intelligence that can be acted on immediately, both strategically and
tactically, for increased performance and market share gains," said
Doug Shifflet, CEO, D.K. Shifflet & Associates. "We are committed to
providing travel marketers with the most complete consumer-based
travel information."

For more information on how to access custom modeling services,
PersonicX VisionScape and PersonicX-encoded DKSA portraits, please
contact personicxinfo@acxiom.com or call 1.888.3ACXIOM.

About PersonicX Classic

PersonicX Classic is a life-stage based household level
segmentation system that places each U.S. household into one of 70
segments and 21 lifestage groups based on specific consumer behavior
and demographic characteristics. With the power of Acxiom's InfoBase-X
as the underlying data source, PersonicX Classic accurately reflects
the current state of the American consumer household and all of their
different life stage consumer behaviors. PersonicX Classic helps
marketers not only identify their most profitable customers, but also
better understand their multi-dimensional aspects. PersonicX fits a
wide range of business models, inclusive of those in the travel
vertical.

About Acxiom Corporation

Acxiom Corporation (NASDAQ: ACXM; www.acxiom.com) integrates data,
services and technology to create and deliver customer and information
management solutions for many of the largest, most respected companies
in the world. The core components of Acxiom's innovative solutions are
Customer Data Integration (CDI) technology, data, database services,
IT outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia, China and Canada. For more information, please visit
www.acxiom.com.

About D.K. Shifflet & Associates

D.K. Shifflet & Associates Ltd. is the leading U.S. consumer
travel research firm. Located in McLean, Va., DKSA has, for over 25
years, provided the industry's most complete and accurate consumer
based travel data on U.S. residents and their travel worldwide. DKSA's
DIRECTIONS(R) Travel Intelligence System(SM) contacts over 50,000 U.S.
households for detailed travel data each and every month with over 20
years of consumer travel history. The DKSA TRAVEL
PERFORMANCE/Monitor(SM )captures visitor profiles, volumes, share,
guest satisfaction and value ratings, by purpose, time frame and
geography, and benchmarks brand performance for all major
accommodations types, hotel chains, airlines, rental cars, cruise
lines, credit card companies and destination countries, states and
cities. These metrics have become the industry standard. For more
information, please visit www.dksa.com.

Acxiom Corporation
Stacey M. Jones, APR, Public Relations, 501-252-2249
stacey.jones@acxiom.com
GACXM
or
D.K. Shifflet & Associates Ltd.
Jim Caldwell, 703-536-0933
jcaldwell@dksa.com

Copyright Business Wire 2008