Bausch & Lomb Multi-Focal Web Site Awarded 'Best in Class' in Healthcare Category...

Bausch & Lomb Multi-Focal Web Site Awarded 'Best in Class' in Healthcare
Category of the 2009 Interactive Media Award

ROCHESTER, N.Y., July 9 /PRNewswire/ -- The consumer Web site for Bausch &
Lomb's Multi-Focal contact lenses was recently awarded a "Best in Class" honor
in the Healthcare category of the 2009 Interactive Media Awards (IMA). The
site, at www.goodbyereaders.com, was honored for its feature functionality,
usability, cross-browser compatibility, design, and overall content.

The prestigious "Best in Class" award is the highest honor bestowed by the
IMA. It represents the best in planning, execution and overall professionalism
of a Web site. In order to earn this award, www.goodbyereaders.com had to
successfully pass through a comprehensive judging process, achieving high
marks in all judging criteria. The Bausch & Lomb Multi-Focal site, created by
web design and development firm Digital Pulp, scored a total of 482 points out
of the maximum of 500.

"As the leader in multi-focal contact lenses, we felt that it was essential
for us to educate patients and help eye care practitioners communicate the
many advantages these lenses provide," says Lisa VanDeMark, vice president,
Brand Marketing, U.S. Vision Care. "Not only has the Goodbye Readers campaign
and web site led to double-digit sales increases for the Bausch & Lomb
multi-focal business in the U.S., but we've also received an abundance of
positive consumer sentiment testifying to the lifestyle benefits of these
lenses."

The content and design of www.goodbyereaders.com, which has had over 500,000
visits to date, was created to educate consumers on the everyday benefits of
Bausch & Lomb's innovative multi-focal contact lenses, which feature
All-Distance Optics(TM) and allow consumers to see near, far and everywhere
in-between without the hassles of reading glasses. In addition to information
about presbyopia, a natural vision occurrence associated with aging, the
interactive site also includes an online lens demonstration that provides
consumers with a visual illustration of how the Bausch & Lomb Multi-Focal lens
design works. Consumers can also find a local doctor using a new doctor
locator function, take a style quiz developed by fashion consultants Visual
Therapy and download a free Multi-Focal contact lens trial certificate.

The IMA recognize the highest standards of excellence in web site design and
development and honor individuals and organizations for their outstanding
achievement. For more information about the IMA and to view the award for
www.goodbyereaders.com, go to: http://www.interactivemediaawards.com/winners/.

About Bausch & Lomb
Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core
businesses include contact lenses and lens care products, ophthalmic surgical
devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb
name is one of the best-known and most respected healthcare brands in the
world. Founded in 1853, the company is headquartered in Rochester, N.Y., and
employs more than 10,000 people worldwide. Its products are available in more
than 100 countries. More information is available at www.bausch.com.

(R)/(TM) denote trademarks of Bausch & Lomb Incorporated.

SOURCE Bausch & Lomb

Lina Shustarovich, Brand Building Communications for Bausch & Lomb,
+1-212-343-8917, lshustarovich@brandbuildingnyc.com