Crest Whitestrips Advanced Seal Rewards Heart-Warming Holiday Moments with Malin Akerman

Crest Whitestrips Advanced Seal Rewards Heart-Warming Holiday Moments with
Malin Akerman

CINCINNATI, Oct. 26 /PRNewswire/ -- This holiday season, connect with family
and friends and achieve a beautiful, whiter smile with Crest Whitestrips
Advanced Seal. Holiday gatherings are a perfect time to connect with family
and friends and Crest Whitestrips Advanced Seal is teaming up with Malin
Akerman to offer fans on Facebook the opportunity to make their holiday
connection dreams come true! Crest is encouraging these connections on their
Facebook fan page win numerous connection-related prizes and enter to win a
grand prize of $2,000 to help make their ultimate holiday connection happen!

"After a busy year of traveling from one set to the next, I look forward to
reconnecting with my family and friends during the holidays and spending
quality time together, which is why I've joined forces with Crest Whitestrips
Advanced Seal to encourage people to share their holiday connection wishes
with us," says Malin Akerman. "This season we want to make one lucky person's
connection come true, because seeing welcoming smiles from loved ones will
warm any heart."

Crest Whitestrips Holiday Connections Contest:
The Facebook fan page allows consumers to share their holiday connection
wishes with Crest.
-- Contest: The Facebook contest will go live on October 26(th) by
logging
on to: www.facebook.com/crestwhitestrips. Entering the contest
requires
the submission of a story about a "connection wish" for a chance to
win
the grand prize, an all-expense-paid trip to make that connection
happen! You can even pass the contest along to a friend! The winner
will be selected and notified in December.

-- Sweepstakes: Users can also play the daily sweepstakes and win prizes
each week that will help them make their holiday connections even more
special.

Connection Sharing Perks:
Upon entering the Facebook contest, there are even more chances to win prizes
that will help light up the holiday season:
-- American Greetings: 15 winners chosen at random will receive a FREE
American Greetings Membership for a year (valued at $15.95).
-- Shutterfly: 10 winners each week will take home a FREE 8x11 custom
photo
book to send to family and friends to keep in touch (valued at $29.99)
when they submit a favorite holiday smile photo.
-- The grand prize winner: At the end of the campaign, one winner
will
be selected by Shutterfly to win a camera, Webcam or photo-related
item to help them stay connected. The winner will be selected and
notified in late November.

-- Travelocity: Look out for daily special offers from Travelocity and
receive $100 off when booking any travel package this holiday season.

Throughout the holiday season it's important to always put your best smile
forward. With Crest Whitestrips Advanced Seal, the strip molds to the user's
teeth allowing them to easily talk and even drink water while conveniently
whitening anywhere, anytime, making greeting your loved ones with a radiant,
white smile even easier.

"Crest Whitestrips Advanced Seal is a simple step to achieving whiter teeth in
time for the holiday season. Crest knows that reconnecting is so vital during
the holidays, which is why we have made it our mission to help one lucky
winner achieve that special connection this season," says Sunny Jain,
Associate Marketing Director, North American Oral Care.

Crest Whitestrips Advanced Seal is available nationwide anywhere Crest
products are sold for a suggested retail price of $45.00. Since 2001, the #1
dentist recommended brand and winner of multiple awards, Crest Whitestrips has
helped bring brilliant, beautiful, brighter, whiter smiles to more than 50
million people. These people have made Crest Whitestrips their best beauty
secret, transforming their smiles into the must-have accessory of any season.
For more information, visit www.whitestrips.com.

About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, and Braun®. The P&G community consists of 138,000 employees working
in over 80 countries worldwide. Please visit http://www.pg.com for the latest
news and in-depth information about P&G and its brands.

SOURCE P&G

Erin Brady, +1-212-468-4370, Erin.Brady@mslworldwide.com