The Ritz-Carlton Hotel Company, L.L.C. and Jean-Michel Cousteau Sign 10-Year Agreement to Expand Award-Winning
CHEVY CHASE, MD, Apr 28 (MARKET WIRE) --
The Ritz-Carlton Hotel Company, L.L.C., and renowned diplomat for the
environment, Jean-Michel Cousteau and his Ocean Futures Society, have signed a
10-year agreement to further develop and expand the award-winning
"Ambassadors of the Environment" (AOTE) program from the current location at The
Ritz-Carlton, Grand Cayman to a select group of the brand's other resort and
urban hotel destinations around the world, including Kapalua, Maui and Sanya,
which opened April 24, 2008.
The innovative program, which emphasizes education and respect for ecosystem
sustainability through "hands-on" activities, was recently named "Best
Children's Program for 2007" by Virtuoso, the consortium of travel professionals
specializing in ultra-luxurious business and leisure destinations.
"We are very excited to continue our highly successful relationship with a
man whose entire life has been spent dedicated to preservation of the
environment, with particular attention to marine conservation and education,"
said Simon F. Cooper, president and chief operating officer of The
Ritz-Carlton Hotel Company.
"As the son of legendary ocean explorer Jacques Cousteau, Jean-Michel has
carried on his father's legacy through the work of his Ocean Futures Society.
Our
first collaboration at The Ritz-Carlton, Grand Cayman has resulted in an
activities program which has won praise from parents and children who have
explored coral reefs by snorkeling on the ocean floor; discovered the critical
role of mangrove trees in the ecosystem on pontoon expeditions and participated
in the breeding programs of rare species like the Blue Iguana, recovering from
near extinction and found only in Grand Cayman," Cooper added. "The Ambassadors
of the Environment" program scored an unprecedented 98.97% satisfaction rating
from guests who experienced it at the resort.
While initially AOTE was focused on the recreational needs of the youngest
resort
guests, the enthusiasm of adults was such that it was expanded to include
visiting groups who have enjoyed team-building activities including mangrove
kayaking, underwater photography and videography, rock wall climbing, and
guided snorkeling expeditions. Currently, AOTE at Grand Cayman is based out of
a 2,700 square foot, environmentally sensitive building known as the Ambassadors
Heritage House as it is modeled on a traditional Cayman cottage. Space is
divided into areas for young children, 4 to 7; and youth and young adults, 8 to
18.
Older participants add to their educational experience by using computers to
download photos, working with an interactive mural and continuing their
scientific exploration in a wet lab after their eco-adventures. A lounge
area is also available for children to learn, read and play.
"As we join in this new and expanded collaboration with The Ritz-Carlton, we
will look
to what has been done at Grand Cayman and with Ocean Futures Society to make
certain our new locations, on land and sea, are in concert with the local
community and culture," said Jean-Michel Cousteau, whose documentaries have won
an Emmy Award and a Peabody Award, among other recognition.
"Once we have assured that our community outreach efforts help us to
betterunderstand the education and environmental needs and concerns of the
region,
Ocean Futures Society will work with The Ritz-Carlton to develop activities,
excursions and other initiatives which will offer hands-on, practical examples
of
how we can live more environmentally respectful and sustainable lives," said
Cousteau, who is currently producing a series of Public Broadcasting System
documentaries on subjects including the Amazon and beluga whales.
"While the future AOTE locations are currently under review, the 10-year
agreement is likely to place the program in Ritz-Carlton hotels and
resortsin areas as diverse as The Caribbean, urban centers, and Asia. We believe
the
extension of AOTE is absolutely in keeping with The Ritz-Carlton commitment to
future
programs and activities which contribute to the protection and preservation
of the world's environment, while at the same time offering our guests the
opportunity to become educated proponents of the vital importance of helping
to make the planet a better place for future generations," said Cooper.
Ocean Futures Society (OFS) is a non-profit organization with the motto,
"Protect the ocean and you protect yourself." The mission of OFS is to
explore our global ocean, inspiring and educating people throughout the world
to act responsibly for its protection, documenting the critical connection
between
humanity and nature, and celebrating the ocean's vital importance to the
survival of all life on our planet. OFS is based in Santa Barbara, CA, USA with
offices in Paris; Lucca, Italy; and Sao Paulo, Brazil. For more information,
visit www.oceanfutures.org.
The Ritz-Carlton Hotel Company, L.L.C. of Chevy Chase, Md operates 71 hotels
in the Americas, Europe, Asia, the Middle East, and Africa. More than 30
projects are under development around the globe with future openings including
Shenzhen, China and Lake Tahoe, California. The Ritz-Carlton is the only
service company to have twice earned the prestigious Malcolm Baldrige,
National Quality Award, which recognizes outstanding customer service. For more
information or reservations contact a travel professional, The Ritz-Carlton U.S.
toll free reservations line at 1 (800) 241-3333, or visit the company web
site at www.ritzcarlton.com.
Contact:
Vivian Deuschl
Corporate Vice President, Public Relations
4445 Willard Avenue, Suite 800
Chevy Chase, Md. 20815
Tel: (703) 941-6225
Fax: (703) 941-7492
Cell: (202) 255-5786
Email: Email Contact
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