Renowned Tuners Customize Hyundai Genesis Models for SEMA

Hyundai Booth Features Live Paint Demo by Artist Courtney Mason, and Xbox's
Forza Motorsport 3 Featuring the Genesis Coupe

LAS VEGAS, Nov. 3 /PRNewswire/ -- Hyundai will showcase the rear-wheel drive,
performance-oriented Genesis sedan and Genesis Coupe at the Specialty
Equipment Market Association (SEMA) Show Nov. 3-6, 2009. Hyundai has again
united with some of the biggest names in the aftermarket industry to build
five one-of-a-kind Genesis models for the Hyundai display at SEMA (booth
#24387) at the Las Vegas Convention Center. In addition, the aftermarket-ready
Genesis Coupe 2.0T R-Spec will make its debut.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091001/HYUNDAILOGO)

The lineup of Hyundai vehicles includes:
-- GReddy X-Gen Street Genesis Coupe
-- Rhys Millen Racing RM460 Genesis Coupe
-- Hennessey Genesis Carbon Coupe
-- Street Concepts Hyundai Genesis sedan - painted live in the Hyundai
booth
-- RIDES/LUX Motorwerks Hyundai Genesis Coupe

-- Production Genesis Coupe 2.0T R-Spec

"Each year, we fill our SEMA display with the most exciting custom cars
through a partnership with the aftermarket to create even more options for
Hyundai owners," said Michael Deitz, manager, Product Planning, Hyundai Motor
America. "This year, we chose to again showcase the rear-wheel drive Genesis
platform which has tremendous enthusiast appeal and a growing allegiance in
the tuner space."

In addition to the five exciting custom cars and R-Spec debut, Hyundai will
turn its display into an entertainment destination for attendees. Bringing the
creativity of SEMA into its booth, Hyundai has commissioned artist Courtney
Mason to design custom graphics for the Street Concepts Genesis sedan. The
Street Concepts Genesis exterior will be outfitted with Pearl White BASF
paint, offering a perfect canvas for Mason to create a signature mural with
special paint pens. Mason will paint the vehicle live during the first two
days of the show, and the vehicle will remain on display for the duration.

Adding to the attraction of the Hyundai booth, racing game enthusiasts will be
able to test their skill driving the Rhys Millen Racing Red Bull Genesis Coupe
in Xbox's Forza Motorsport 3. Players can take the wheel of more than 400 of
the most-beloved cars on over 100 renowned real-world tracks and exotic road
courses from around the globe. HD graphics and the most advanced vehicle
performance modeling in a video game make Forza Motorsport 3 the most
realistic racing experience ever.

GReddy X-Gen Street Genesis Coupe
Enthusiasts everywhere can now acquire top-of-the-line Genesis Coupe
performance parts from GReddy. These high-performance parts will be displayed
on the "GReddy X-Gen Street Genesis Coupe" SEMA show car designed for the
enthusiast looking to make modifications. The Hyundai Genesis Coupe 2.0T will
follow the GReddy Total Tune-Up theme that will not only increase the
performance of the engine, but also improve handling and braking. The initial
performance targets of the GReddy-powered Genesis Coupe will be 350 horsepower
and 320 ft-lbs of torque with a 0-60 time under six seconds.

Rhys Millen Racing RM460 Genesis Coupe
As the centerpiece of this year's show, Rhys Millen Racing (RMR) fabricated
the Genesis Coupe into the ultimate sports car with the mid-engine placement
of the award-winning 4.6-liter Tau V8 powerplant. The mid-engine configuration
of the RM460 Genesis Coupe and other enhancements create a 500-horsepower
street car worthy of taking on any track or road course. The Tau V8 engine
replaces the original back seat and maintains most of its original
architecture with upgrades to eight individual throttle bodies and a set of JE
pistons that bumps the compression ratio to 11.0:1. An engine management
system by AEM has been added to speak to the factory Engine Control Unit (ECU)
while maintaining all factory dash and gauge cluster functions. A Mendeola
five-speed sequential transmission has been mounted to the V8 and tuned for a
maximum speed of 182 mph. Suspension will be upgraded with a KW coilover
component.

Hennessey Genesis Carbon Coupe
Developed by Hennessey Performance Engineering (HPE) and the Tuner School, the
matte black, carbon fiber-wrapped Hennessey Genesis Carbon Coupe is designed
with a high-end European look and performance capabilities to match. HPE and
the Tuner School blow away the SEMA crowd with its Genesis Coupe achieving 500
horsepower at 6,000 rpm, 465 lb-ft of torque, an estimated 0-60 time of 3.9
seconds and a quarter mile time of 12.5 seconds. The Hennessey Genesis Carbon
Coupe features a Hennessey Custom Single Turbo System, Precision 66 mm ball
bearing turbocharger, Tial blow-off valve and 44 mm wastegate, a HKS boost
controller and upgraded injectors and fuel pump, among other additions. On the
outside, SEMA Show attendees will find Savini lightweight wheel upgrades with
chrome lips and silver centers, Eibach springs and Brembo lightweight rotors.

Street Concepts Genesis Sedan 4.6-liter Tau V8
The ultra sleek, BASF R-M ONYX HD Pearl White Street Concepts Genesis sedan
will be painted live by Mason in Hyundai's display on Nov. 3-4 using special
paint pens. In addition to Mason's design, the custom Genesis will showcase
Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel
centers with black lips and General Exclaim UHP tires. Eibach lowering
springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance
the performance of the standard 4.6-liter V8 engine, improving on the
impressive 375 horsepower pumped out by the factory engine. Audio and video
enhancements will include a custom Harman International audio system, Nav-TV
interface and Visulogic headrest monitors.

RIDES/LUX Motorwerks Hyundai Genesis Coupe
The team at RIDES joined forces with LUX Design to take the curvaceous lines
of the Genesis Coupe to the next level. Sarona Design created a custom body
kit including a new front fascia, rear bumper, grille, sideskirts and vented
fenders. The Coupe was sprayed with a coat of Porsche 911 GT3 RS orange paint,
and the roof was refinished in matte black, tying together the Vossen 20-inch
VF051 rims that sit wrapped in General Exclaim rubber.

To improve upon the performance of the car's 2.0-liter four-cylinder engine, a
Turbonetics GT-K 350 ceramic ball bearing turbo was swapped onto the block,
along with a Spearco front-mount intercooler to keep intake temps down. A full
GReddy Racing Ti-C turbo-back exhaust helps to improve high and midrange
performance. StopTech brakes sit on all four corners and an A'PEXi coilover
kit not only lowers the Coupe to its aggressive stance, it stiffens up the
handling for when you're pushing the bends.

Debut of Genesis Coupe 2.0T R-Spec
Just in time for SEMA, the Hyundai Genesis Coupe 2.0T R-Spec has been priced
at $23,750 and is arriving at dealerships across the country. R-Spec takes the
core performance equipment from the 2.0T Track model - Track-tuned suspension,
19-inch gunmetal-finish alloy wheels with performance Summer tires, Brembo®
braking system and Torsen limited-slip differential - and eliminates
non-essential convenience equipment to reduce both cost and weight. In a
special nod to tuners, R-Spec will also receive front strut camber adjustment
bolts to further enhance initial turn-in and handling response. The Genesis
Coupe 2.0T R-Spec - literally the first production R-Spec model to arrive in
the U.S. - will make its world debut at the Hyundai booth.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 790 dealerships nationwide. All Hyundai vehicles
sold in the U.S. are covered by The Hyundai Advantage, America's Best
Warranty. In addition, Hyundai Assurance is now offered on all new vehicles
leased or purchased from a certified Hyundai dealer. The program is available
to any consumer, regardless of age, health, employment record or financed
amount of the vehicle. The program is complimentary for the first 12 months.

Journalists are invited to visit our news media web site:www.hyundainews.com

SOURCE Hyundai

Miles Johnson, +1-714-965-3366, cell, +1-714-366-1048,
milesjohnson@hmausa.com, or Jim Trainor, +1-714-594-1629, cell,
+1-714-316-6421, jtrainor@hmausa.com, both of Hyundai