LevelVision Media Expands Its College Bookstore Network
Unique Media Effectively Engages Consumers Using Digital Signage ROANOKE, Va.--(Business Wire)--LevelVision Media today announced it is rapidly expanding its College Bookstore Network (CBN) to reach hundreds of college bookstores nationwide, covering 80 percent of major DMAs. CBN will enable advertisers to have direct access to a valuable target market--college students, who are emerging consumers. Tests have proven that LevelVision devices have both a psychological and proxemic effect on consumers that lead to increased sales by engaging consumers at their "point of persuasion." This high quality, proxemic engagement has been shown to influence consumer purchase decisions. "We are excited that previous studies have shown that an engaged consumer is more valuable to brand marketers and advertisers because our media network effectively engages consumers," said Jim Currie, president of LevelVision. "The proxemic and psychological effect of our media solution creates a distinctive competitive advantage with its 'one-to-one' communication rather than a broadcast message to consumers." CBN has been working with Virginia-based C&N Sports in this deployment, building on C&N's long standing relationships with college bookstores and key sports clothing manufacturers. About LevelVision Media LevelVision is a media solutions company that brings advertising and information to previously unreachable, highly desired commercial locations. Its extensive patent portfolio provides it with a competitive advantage worldwide for its dynamic displays that deliver digital advertising and informational messages--that are highly engaging to consumers. The company's exciting out-of-home media solutions are scalable, network-capable, and easy-to-use right out of the box. For retailers, LevelVision provides a new source of recurring revenue through both the sale of in-store advertising and increased sales. For brands and advertising agencies, LevelVision effectively engages people closer to the point of decision, creating a new marketing dimension that is micro-targeted. LevelVision has 30 issued patents in U.S. and foreign countries and more than 100 patent applications pending worldwide. The company's Web site is www.levelvision.com. Fleishman-Hillard, on behalf of LevelVision Nicole J. Schoenberg, 312-932-2834 nicole.schoenberg@fleishman.com Copyright Business Wire 2008
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