LevelVision Media Expands Its College Bookstore Network

Thu Jan 17, 2008 10:30am EST
 
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Unique Media Effectively Engages Consumers Using Digital Signage
ROANOKE, Va.--(Business Wire)--LevelVision Media today announced it is rapidly expanding its
College Bookstore Network (CBN) to reach hundreds of college
bookstores nationwide, covering 80 percent of major DMAs. CBN will
enable advertisers to have direct access to a valuable target
market--college students, who are emerging consumers.

   Tests have proven that LevelVision devices have both a
psychological and proxemic effect on consumers that lead to increased
sales by engaging consumers at their "point of persuasion." This high
quality, proxemic engagement has been shown to influence consumer
purchase decisions.

   "We are excited that previous studies have shown that an engaged
consumer is more valuable to brand marketers and advertisers because
our media network effectively engages consumers," said Jim Currie,
president of LevelVision. "The proxemic and psychological effect of
our media solution creates a distinctive competitive advantage with
its 'one-to-one' communication rather than a broadcast message to
consumers."

   CBN has been working with Virginia-based C&N Sports in this
deployment, building on C&N's long standing relationships with college
bookstores and key sports clothing manufacturers.

   About LevelVision Media

   LevelVision is a media solutions company that brings advertising
and information to previously unreachable, highly desired commercial
locations. Its extensive patent portfolio provides it with a
competitive advantage worldwide for its dynamic displays that deliver
digital advertising and informational messages--that are highly
engaging to consumers. The company's exciting out-of-home media
solutions are scalable, network-capable, and easy-to-use right out of
the box. For retailers, LevelVision provides a new source of recurring
revenue through both the sale of in-store advertising and increased
sales. For brands and advertising agencies, LevelVision effectively
engages people closer to the point of decision, creating a new
marketing dimension that is micro-targeted. LevelVision has 30 issued
patents in U.S. and foreign countries and more than 100 patent
applications pending worldwide. The company's Web site is
www.levelvision.com.

Fleishman-Hillard, on behalf of LevelVision
Nicole J. Schoenberg, 312-932-2834
nicole.schoenberg@fleishman.com

Copyright Business Wire 2008

 

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