NAVTEQ Invests in Acuity Mobile to Further Expand Advertising Capabilities

CHICAGO, Feb. 5 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE: NVT), a leading
global provider of digital maps for vehicle navigation and location-based
solutions, has made an equity investment in Acuity Mobile, Inc., which
specializes in mobile location-based advertising delivery. NAVTEQ has also
extended its licensing of Acuity Mobile technologies. NAVTEQ has extensive
capabilities in mobile advertising; this investment and the resulting
collaboration will enable NAVTEQ to enhance its ability to meet the growing
demand for interactive advertising delivered seamlessly onto location-aware
devices. Further, this agreement will make for a keener expertise and insight
into the interactive advertising space.
Acuity Mobile's embedded mobile advertising platform (EMAP) technology is
a marketing solution that provides geographically targeted advertising. The
company provides platform-independent, real-time, interactive advertising
content which can be targeted based on relevance of offer, recipient
preference, and precise location. The service supports robust campaign
management, tracking and reporting as well as APIs for integration of ads into
virtually any application on any platform. "Acuity Mobile has focused on
developing specific technical and marketing capabilities in geo-targeted
advertising and higher-value mobile advertising," offered Gregg Smith, Acuity
CEO.
"The investment in Acuity Mobile will serve as a fortification of our
interactive and mobile advertising delivery prowess," explained John MacLeod,
executive vice president, NAVTEQ. "Our research indicates that the more
finely we target advertising, the higher value it brings to consumers and
advertisers alike."
Using Acuity's EMAP technology, NAVTEQ will enable clients to target
consumers with real-time and geographic precision. In turn, consumers will
have advertising move with them, as their mobile mapping applications
unobtrusively present ads, offers, coupons, or other promotions, based on
their opted-in preferences. The ads might feature audio, rich graphics, or
calls to action such as routing to the closest advertiser storefront. "NAVTEQ
has more than seven years experience in location-based advertising and this
investment will serve to further strengthen our expertise on the delivery side
of the equation," commented MacLeod.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices, Internet-based
mapping applications, and government and business solutions. NAVTEQ creates
the digital maps and map content that power navigation and location-based
services solutions around the world. The Chicago-based company was founded in
1985 and has approximately 3,300 employees located in 167 offices and in 31
countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights
reserved.
About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery
solutions. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a
patented technology that enables Spot Relevance(TM) -- the ability to deliver
targeted marketing content to the right person, at the right time, in the
right location. EMAP technology is used by carriers, advertisers and content
owners to ensure that relevant content (ads, offers, traffic, weather, etc.)
is delivered directly to mobile users based on their interests, time of day
and geographic location. The technology behind EMAP was first developed in
2000 and patent protected since 2003. Acuity Mobile harnesses the power of
mobility to improve content delivery for marketers and their consumers. For
more information, please visit http://www.acuitymobile.com.
This document may include certain "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to, plans, objectives,
expectations and intentions and other statements contained in this press
release that are not historical facts and statements identified by words such
as "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates" or words of similar meaning. The statements are based on our
current beliefs or expectations and are inherently subject to various risks
and uncertainties, including those set forth under "Item 1A. Risk Factors" in
each of the Company's most recent Annual and Quarterly Reports filed with the
Securities and Exchange Commission.
Actual results may differ materially from these expectations due to
changes in global political, economic, business, competitive, market and
regulatory factors. NAVTEQ does not undertake any obligation to update any
forward-looking statements contained in this document.
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SOURCE NAVTEQ

Greg Abel, +1-410-466-2210, grea@abelcommunications.com, for Acuity Mobile; or
Bob Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ