Innova Nutrition Launches 'DiabetEZE' an Energy Bar Designed for Diabetics

SEATTLE, Oct. 27 /PRNewswire/ -- Innova Nutrition announced today the launch
of "DiabetEZE," an energy bar designed and developed for diabetics, but great
for everyone.

"This bar was designed for diabetics, but is a fabulous protein bar for
everyone," said Dr. Rick Posmantur, Vice President and Co-Founder of Innova
Nutrition. "DiabetEZE is loaded with vitamins and minerals, has less sugar
than other bars and tastes great."

Posmantur, a naturopathic physician and acupuncturist, wanted to develop a
great tasting energy bar with pure natural ingredients that would be a healthy
choice for his diabetic patients and others.

After extensively researching the most important vitamins and minerals for
diabetics, Posmantur and his team came up with a high potency vitamin and
mineral core for the bar. DiabetEZE is comprised of only 4 grams of sugar, 10
grams of protein, 5 grams of fiber, and very high therapeutic levels of the
most absorbable and bio-available forms of the 19 vitamins and minerals in the
bar.

"Taste was very important as we developed this bar," Dr. Posmantur said. "We
experimented with various chocolates before coming upon a sugar-free gourmet
Belgian dark chocolate that tasted great when combined with our other
ingredients."

It's this attention to detail that makes DiabetEZE such a smart choice for any
diabetic or non-diabetic consumer looking for a meal replacement, a snack
between meals or a healthy dessert.

The DiabetEZE bar was test marketed in 10 Northwest Costco stores and
immediately began outselling the leading diabetic bar by a margin of two to
one! The DiabetEZE team is also developing relationships with national
pharmacy chains and diabetic product distributors, as well as working with
diabetes associations, and diabetes educators who are sharing the good news
about the DiabetEZE bar.

And the good news is spreading:

"I have type 2 diabetes that has gotten progressively out of control," said
Lori-Jo Arens. "My doctor informed me now that my choices were to lose
weight, eat healthy, or go on insulin."

Arens said one of her main problems has always been her love of chocolate. "I
can eat it everyday and never be bored with it," Arens said. "Because of the
sugar and carbohydrates in regular chocolate, this is not something I can eat
every day, until now. I love the Diabeteze bar, I have never had a bar that is
good for me and I can eat that tastes like the genuine thing. They really do
fill me up and keep me satisfied. I have dropped 10 lbs in 6 weeks, my blood
sugars are dropping and getting more in line. I tell everyone they should try
the Diabeteze Bar, they will not be sorry!"

DiabetEZE is available at the following Northwest Costco locations:

Washington: Aurora Village, Bellingham, Covington, Everett, Federal Way, Gig
Harbor, Issaquah, Kennewick, Kirkland, Marysville, Olympia, Puyallup, Seattle,
Sequim, Silverdale, Spokane, Tacoma, Tukwila, Vancouver and Woodinville.

Oregon: Aloha, Clackamas, Hillsboro, Portland, Tigard, Wilsonville.

DiabetEZE costs $24.95 for a box of 12. To purchase DiabetEZE online go to:
www.diabeteze.com.

For more information on DiabetEZE visit www.diabeteze.com.

Innova Nutrition was founded by Dr. Rick Posmantur, Riley Livingston and Dr.
David Wood in 2007 and is based in Mill Creek, Washington. The company's
mission is to provide an energy bar for diabetics, people wanting a healthy
low sugar bar, children who want a great tasting snack, athletes, people on
the go, and people trying to lose weight.

For More Information:
Bill Klaproth
Next Level Agency
1-847-749-1321
bill@reachthenextlevel.com

SOURCE Innova Nutrition

Bill Klaproth of Next Level Agency, +1-847-749-1321,
bill@reachthenextlevel.com, for Innova Nutrition