Artimi and DisplayLink Announce Zero Install(TM) Wireless USB Solution for Projector Market

MOUNTAIN VIEW, CA, May 30 (MARKET WIRE) --
Artimi, Inc., developer of high-speed wireless semiconductors for portable
consumer
electronics, and DisplayLink Corp., the leader in network display technology,
today
jointly announced the availability of a complete production-ready, easily
integrated Wireless USB projector reference design, targeted at both future
projectors and the legacy installed base.

Utilizing DisplayLink's USB graphics technology and Artimi's leading
Wireless USB
solutions, the reference design enables high throughput, easy to use wireless
projection via aftermarket adapters or embedded modules, or any combination
of the two, replacing the cumbersome VGA cables currently used to link the PC to
the projector, and providing wireless convenience to the user.

Uniquely benefiting from Artimi's Zero Install technology, the reference
design
offers multi-PC boardroom users "plug & play" high frame rate data projection
at resolutions up to 1280x1024, without the need for driver installation. This
means that visitors, or corporate PCs with restricted security policies, can
still
benefit from simple wireless connectivity by simply plugging in a Wireless
USB adapter to connect directly to the projector.

Consisting of two components, a PC-side USB adapter and a projector-end
adapter, the
solution uses Wireless USB and generates an industry standard VGA or DVI output
to the projector. The projector-end adapter can be easily integrated into the
projector, or implemented as an external or aftermarket adapter, to address the
installed base of corporate LCD and DLP projectors. This market is estimated to
exceed 20 million units worldwide.

The solution also supports notebook PCs with integrated Certified Wireless
USB, to
take advantage of the growing Certified Wireless USB ecosystem.

Andrew Vought, CEO for Artimi, said, "We hear time and again from our
customers, that our approach to making Wireless USB simple to integrate
andsimple to use pays dividends both in terms of getting product to market
quickly
and cost-effectively, and winning over consumers. The business data projector
market is extremely keen to incorporate high-speed wireless connectivity, but
needs a 'Zero Install' option to support visitors, and corporate PC users
without IT administrative privileges. We are confident that our solution
delivers
exactly what they need -- an easily integrated solution that is practical, has a
great 'wow factor,' and is immediately marketable."

"DisplayLink is committed to a new standard of 'connect and go'
productivity," said Dennis Crespo, executive VP, marketing and business
development for DisplayLink. "The Artimi Wireless USB projector design leverages
DisplayLink network display technology to make wireless projector connectivity
simpler than ever before."

The production-ready reference design, based on Artimi's A-150 chip which is
certified by the USB-IF, is available now, and includes a full set of
design, production and product information, as well as development tools making
it ultra simple to use. The design is available for shipping and will be
demonstrated at Computex Taipei, June 3-7 2008.

Artimi: Suite 1150, Grand Hyatt Taipei, contact info@artimi.com

About DisplayLink

DisplayLink Corp. is a network display chip and software company that
helpspeople to create simple connections between computers and displays -- via
USB, making the benefits of expanded visual workspace available to everyone.
Using universally accepted wired or wireless networking protocols and
proprietary
software compression techniques, graphically rich content can be transmitted
easily between a single device and multiple displays over a network. Leading
global manufacturers have integrated network display technology into an array of
consumer electronics including USB-enabled monitors, video docking stations and
display adapters.

About Artimi

Artimi(R), Inc. offers consumers and manufacturers Ultra Simple
Connectivity(TM). The company develops semiconductors, software and reference
designs for Certified Wireless USB, high-speed Bluetooth(R), and WiMedia(R)
Logical Link Control Protocol (WLP). Artimi's products employ WiMedia-based
Ultra Wideband (UWB) radio techniques to enable high-speed wireless bulk data
transfer between content-rich portable consumer electronics, including digital
cameras and camcorders, personal media players, storage devices, printers,
displays, and mobile phone handsets. Artimi, founded in 2002, is headquartered
in
Mountain View, California, with research and development based in Cambridge, UK,
and
sales offices in Japan and Taiwan. For more information, see
http://www.artimi.com.

Media/Analyst Contacts

Artimi
US and Asia
Jill Dornan
Email Contact
+1 503 262 6505

Europe
Paul Maurice
Email Contact
+44 1223 464 464

DisplayLink
Kim Stowe
Email Contact
+1 408 839 8750

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