Helm Establishes Service Bay Marketplace Business Unit

DETROIT, Nov. 3 /PRNewswire/ -- Helm Incorporated, the Highland Park specialty
fulfillment and brand support solutions company, announces a new business
unit, Service Bay Marketplace. Service Bay Marketplace is an online
centralized purchasing and supply chain management solution designed for the
automotive, heavy truck and construction industries where service
professionals can purchase everyday service consumables to capital equipment
items for running their business.

Service Bay Marketplace develops and administers unique solutions for
companies, original equipment manufacturers and large buying groups
customizing it to reflect business requirements and corporate brand identity.

According to Sales Manager, Justin Gusick, "It's common for companies to have
multiple online stores and Web sites that were developed over the years.
Service Bay Marketplace consolidates them into a single integrated site that's
streamlined, efficient, and cost effective to administer. For the visitor, the
site provides a one-stop-shopping experience and promotes greater customer
satisfaction."

With Service Bay Marketplace, companies can centralize items they offer their
facility networks. This includes tools, capital equipment, consumables and
supplies, service and owner information, corporate proprietary products and
branded merchandise. Orders are processed through Helm's central fulfillment
center, providing one-stop shopping while enjoying reduced costs and increased
brand identity.

Helm is uniquely positioned to deliver Service Bay Marketplace because of its
experience implementing online stores and its marketing and supply chain
management expertise. The company developed Service Bay Marketplace using a
management and technology platform built with its FlexFillG3 technology.

Helm's Retail Management approach is a key ingredient of Service Bay
Marketplace. This is a proprietary and proven method that focuses on the
criteria of successful online initiatives - product selection / merchandising,
integrated marketing and communications and customer satisfaction.

About Helm
Helm is a specialty fulfillment and brand support solutions provider based in
Highland Park, Mich. The company is committed to innovation and focuses on
incremental and monumental change relative to cost savings, revenue
generation, and customer satisfaction. Established in 1943 in Detroit, Helm
focuses on Branded Merchandising, Publications Management & Fulfillment,
Specialty Fulfillment programs and Service Bay Marketplace and uses a "best
practices" technology platform and in-house marketing and distribution
resources for program execution. As an ISO 9001:2000 supplier, Helm supports
some of the world's leading companies including Arvin Meritor, BP
Lubricants/Castrol, Carhartt, Chrysler, Ford, General Motors, Honda, NAPA Auto
Parts, Tecumseh Products and Toyota. Helm is the nation's largest provider of
factory-authored service and owner information. Additional information is
available at www.helm.com.

SOURCE Helm Incorporated

Garry Cole, +1-313-733-3501, gcole@helminc.com; and Paula Biskup,
+1-248-802-2783, paulabiskup@comcast.net