Ookisa(TM) Unveils Revolutionary Integrated Hair Thickening Systeme

New OOKISA Brand Ushers in an Eastern and Western Approach to
Thick, Voluminous Hair
LOS ANGELES--(Business Wire)--
OOKISA, LLC announced today the launch of the exclusive, new
OOKISA Hair Thickening Systeme, an innovative and complete approach to
hair health and beauty formulated specifically to increase hair volume
and dimension while addressing the issue of weak, thinning hair and
hair loss. OOKISA launches its new website, www.ookisa.com, on October
2nd to unveil the six integrated products that make up the new
OOKISA(TM) Hair Thickening Systeme and the science behind this
holistic approach to optimal hair care. OOKISA, the Japanese word for
volume and dimension, revitalizes hair's natural brilliance and volume
with a fusion of Eastern extracts and Western science by utilizing a
highly refined variety of anti-oxidants, bioflavonoids, amino acids,
vitamins and minerals that work together with the body's internal and
external systems to rejuvenate hair to a naturally optimized state of
health.

Developed by the Los Angeles-based beauty company, OOKISA, LLC,
this new regimen helps to combat the degenerative effects of DHT,
environmental pollutants and nutritional deficiencies associated with
overall hair and skin health. This first-of-its-kind Hair Thickening
Systeme combines innovative new technologies with timeless Japanese
beauty rituals contained in the proprietary Hana-Senzai Energy Blend,
a melange of Eastern botanical extracts used to promote lush,
beautiful hair. A proprietary blend of orally administered nutritional
supplements perfectly complements the topical remedies by promoting
skin and follicle restoration and optimal health from within.

"We identified a void in the hair care industry to address the
fundamental challenges of hair thinning in a single coordinated
system," stated Casi Morris, OOKISA's Senior Director of Marketing.
"Extensive research has clearly identified the principal culprits in
the battle against hair thinning and loss, so we set out to isolate
the most effective time proven remedies and new scientific approaches
for each of these issues. We then combined them to create a complete
and balanced regimen that would have an optimal effect. A great deal
of research and study has finally come to fruition in this totally new
and comprehensive approach to increasing hair volume and thickness and
maintaining beautiful, strong hair for life."

The OOKISA(TM) Hair Thickening Systeme is comprised of six
integrated products. The topical products include: Nighttime Follicle
Renewing Serum, Fortifying Shampoo, Replenishing Conditioner, and
Instant Volumizing Souffle. The internal nutrition products include:
Follicle Anti-Aging Dietary Nutritional Supplement (a DHT blocking
complex) and Hair Health Nutritional Supplement Complex to provide
nutritional support from within. All topical products utilize powerful
botanicals such as White Peony Tea, Japanese Citrus, Camellia Oil,
Rooibos Red Tea and Water Lily. Furthermore, these products purify the
scalp and hair by removing product build-up and environmental toxins
that contribute to hair damage and loss. The OOKISA(TM) Hair
Thickening Systeme supplements play a pivotal role to ensure the
effectiveness of the system by helping block the production of the age
hormone DHT (5a-Dihydrotestosterone), a leading cause of hair loss and
thinning, and by providing essential nutrients to promote the optimal
physiological conditions for thick, healthy hair.

Furthermore, all OOKISA products are paraben-free, colorant-free,
hormone-free, sulfate-free and cruelty-free.

For more information about the OOKISA(TM) Hair Thickening Systeme,
please visit www.ookisa.com. Media inquiries please contact Launchpad
PR at ookisa@launchpadpr.com.

About OOKISA, LLC

Founded and based in Los Angeles, CA, OOKISA, LLC is an advanced
beauty company. Anchored by the OOKISA Hair Thickening Systeme, the
company is inspired by the benefits of indigenous ingredients and
beauty rituals to create effective new products rooted in ancient
wisdom and refined by western science with modern efficacy principles.
Holding firm to the belief that true beauty is furthered by healthy
formulations, OOKISA represents a beauty revolution dedicated to the
development of next generation personal care products. For additional
information, including product features and purchasing details, please
visit www.ookisa.com.

Launchpad PR
William Schlueter, 310-397-4321
ookisa@launchpadpr.com

Copyright Business Wire 2008